Ideas without insights - especially coming from a group of people who usually are very far removed from the audience - are akin to throwing darts in the dark. Even ...
People get comfortable with routines…even if they aren’t the most efficient. Sticking with a familiar inefficiency is often less daunting than switching to an unknown. Many companies try to sell their products and services as an ‘easier’ or ‘time saving’ or ‘better’ way to do something, but even if your potential customers will save time […]
I opened up my email this morning to see an article from Mashable titled The Anatomy of the World’s Top Performing CEOs [INFOGRAPHIC] and then opened the article to see a really depressing infographic that emphasized the maleness and marriedness and even the hairline of the CEO’s. At first I thought, that’s not good for […]
“I need that.” What is that thing that draws us to some products, people or experiences (even before we experience the product) while others are so forgettable? I came across a home security system called Canary on Kickstarter recently that, all of a sudden, made me excited about home security. Before I saw Canary, I didn’t really […]
I’ve been poking around Google+ (G+) and Hangouts on Air (HOA) for some time now, but hadn’t really taken much of a leap into things until recently when I made the mistake of suggesting my client use it to tie together a series of events across Canada. The mistake wasn’t in the suggestion of the tool, per se, but when […]
It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not made with much of an understanding of how these social platforms work. It takes less than 5 minutes to set up an Instagram […]
I usually try to be pretty humble when it comes to getting press. (“Try” being the operative word!) But this one I’m especially proud of because: 1. it’s in one of my favorite magazines 2. I share the page with one of my heroes 3. the distinction is pretty darn awesome (no really) I did giggle […]
Just as a short follow up to my last post, I want to show you something I uncovered. Estée Lauder has done something very good: they hired popular fashion/beauty/foodie/lifestyle blogger Emily Schuman of Cupcakes and Cashmere to do some videos for them. This is interesting to me because ,although I love Emily’s stuff and she’s […]
I spend a good part of every day keeping up on fashion trends: whether it’s through reading articles and trend pieces in online publications or sifting through online retailers and design showcase sites. I do this mostly because of the nature of my startup, but I am also personally interested, an avid shopper and passionate about […]
Ideas without insights – especially coming from a group of people who usually are very far removed from the audience – are akin to throwing darts in the dark. Even the best ideas, without direction, won’t hit their mark. These brain dumps are a waste of everybody’s valuable time. You need to start with research.
My Truly Social Tip this week is about one of those investments: Hub content on YouTube. Take a watch and see what this is and why it’s so powerful.
When most people think of marketing, they think of the ads and promotions – the visible stuff. But for the great campaigns, the real magic happens long before those ads and promotions are even dreamt up. The real magic happens in the research and insights. The job of anyone in audience development is to figure […]
In a recent Last Week Tonight, John Oliver flies all the way to Russia to meet with Edward Snowden, whistleblower, for an exclusive interview. Only…the interview turns into a poignant lesson about audience development. First off, I should reveal that I have a bias. I think that Snowden was heroic for exposing the truth. He took […]
Welcome 2015. New year. New home. New job. 2014 was quite a year! It started out without too much fuss. Carlos and I spent our first NYE in Toronto, ringing in 2014. By February, I was offered a job at MSLGROUP Canada. In July, Carlos and I went to Palm Springs where we joined 400 other […]