[Hedgehog & Fox - as found for sale on Etsy by StayAwake in London, Ontario] First off, the title of this post is misleading. There is no formula, everything is ...
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Creating a Smooth(ish) Hangout on Air
I’ve been poking around Google+ (G+) and Hangouts on Air (HOA) for some time now, but hadn’t really taken much of a leap into things until recently when I made the mistake of suggesting my client use it to tie together a series of events across Canada. The mistake wasn’t in the suggestion of the tool, per se, but when […]
Featured in Entrepreneur Magazine as a Woman to Watch
I usually try to be pretty humble when it comes to getting press. (“Try” being the operative word!) But this one I’m especially proud of because: 1. it’s in one of my favorite magazines 2. I share the page with one of my heroes 3. the distinction is pretty darn awesome (no really) I did giggle […]
How Do We Make Canadian Politics Sexier? A: Nerds
When I was in university, I did some volunteering for the political party I most admired. I put signs on my lawn. I called. I handed out leaflets. I knocked on doors. I felt engaged. But something happened over the years. Year after year, I lost interest in Canadian politics. And I’m not alone. Voter […]
Engaging a Brand Advocate vs. Advertising Spend: Case Study
Just as a short follow up to my last post, I want to show you something I uncovered. Estée Lauder has done something very good: they hired popular fashion/beauty/foodie/lifestyle blogger Emily Schuman of Cupcakes and Cashmere to do some videos for them. This is interesting to me because ,although I love Emily’s stuff and she’s […]
The Seven Deadly Sins of the Fashion Web
I spend a good part of every day keeping up on fashion trends: whether it’s through reading articles and trend pieces in online publications or sifting through online retailers and design showcase sites. I do this mostly because of the nature of my startup, but I am also personally interested, an avid shopper and passionate about […]
Where would I be without the internet?
As Internet Freedom Day approaches once again, I reflect on how this amazing platform has provided me with a voice I couldn’t have accessed otherwise. And I wonder, “Where would I be TODAY if it wasn’t for the internet and it’s openness?” I was born and raised in a small town. It was a lovely […]
Let Me Wave my Magical Content Wand
It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not made with much of an understanding of how these social platforms work. It takes less than 5 minutes to set up an Instagram […]
The Lee Atwater Legacy and Attack Ads
Thanks to a recommendation on Twitter last week, I watched Boogie Man: The Lee Atwater Story. For those of you who aren’t familiar with his legacy, Lee Atwater was the campaign strategist that pretty much invented the negative political game. He was a master at planting rumors and spreading lies that would take hold before any […]
2012 in review
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 36,000 views in 2012. If each view were a film, this blog would power 8 Film Festivals Click here to see the complete report.
My #Themeword for 2013: Triumph
In the past few #themeword years, I’ve been incredibly cautious when it comes to picking my word. I felt it unwise to take the leap that this year or that would be MY year. It started with Transition in 2008, and Thrive in 2009, then moved along to Achieve in 2010, then Reap in 2011 […]
There’s No Shame in That
I was describing my startup experience to a woman I admire the other day, when out of the blue, she asked: “Was it worth it?” I hardly hesitated at all and said: “The only thing I’d change if I could go back is that I’d integrate the incredible lessons I’ve learned during this time.” And […]












