Yet another article has come out yesterday on how Facebook is a waste of time for marketers because posts only show up for 8-16% of their followers. As someone who ...
I’ve been poking around Google+ (G+) and Hangouts on Air (HOA) for some time now, but hadn’t really taken much of a leap into things until recently when I made the mistake of suggesting my client use it to tie together a series of events across Canada. The mistake wasn’t in the suggestion of the tool, per se, but when […]
It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not made with much of an understanding of how these social platforms work. It takes less than 5 minutes to set up an Instagram […]
I usually try to be pretty humble when it comes to getting press. (“Try” being the operative word!) But this one I’m especially proud of because: 1. it’s in one of my favorite magazines 2. I share the page with one of my heroes 3. the distinction is pretty darn awesome (no really) I did giggle […]
Just as a short follow up to my last post, I want to show you something I uncovered. Estée Lauder has done something very good: they hired popular fashion/beauty/foodie/lifestyle blogger Emily Schuman of Cupcakes and Cashmere to do some videos for them. This is interesting to me because ,although I love Emily’s stuff and she’s […]
I spend a good part of every day keeping up on fashion trends: whether it’s through reading articles and trend pieces in online publications or sifting through online retailers and design showcase sites. I do this mostly because of the nature of my startup, but I am also personally interested, an avid shopper and passionate about […]
I was recently contacted by the product manager at Amazon about their new(ish) Collections feature that they soft launched a few weeks ago. Amazon has been pushing their new fashion store for a few years now, but this is a step to engage fashion bloggers and fashionistas (the email actually said, “fashionistas like yourself” which made […]
As Internet Freedom Day approaches once again, I reflect on how this amazing platform has provided me with a voice I couldn’t have accessed otherwise. And I wonder, “Where would I be TODAY if it wasn’t for the internet and it’s openness?” I was born and raised in a small town. It was a lovely […]
Thanks to a recommendation on Twitter last week, I watched Boogie Man: The Lee Atwater Story. For those of you who aren’t familiar with his legacy, Lee Atwater was the campaign strategist that pretty much invented the negative political game. He was a master at planting rumors and spreading lies that would take hold before any […]
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 36,000 views in 2012. If each view were a film, this blog would power 8 Film Festivals Click here to see the complete report.
In the past few #themeword years, I’ve been incredibly cautious when it comes to picking my word. I felt it unwise to take the leap that this year or that would be MY year. It started with Transition in 2008, and Thrive in 2009, then moved along to Achieve in 2010, then Reap in 2011 […]