My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not ...
People get comfortable with routines…even if they aren’t the most efficient. Sticking with a familiar inefficiency is often less daunting than switching to an unknown. Many companies try to sell their products and services as an ‘easier’ or ‘time saving’ or ‘better’ way to do something, but even if your potential customers will save time […]
I opened up my email this morning to see an article from Mashable titled The Anatomy of the World’s Top Performing CEOs [INFOGRAPHIC] and then opened the article to see a really depressing infographic that emphasized the maleness and marriedness and even the hairline of the CEO’s. At first I thought, that’s not good for […]
“I need that.” What is that thing that draws us to some products, people or experiences (even before we experience the product) while others are so forgettable? I came across a home security system called Canary on Kickstarter recently that, all of a sudden, made me excited about home security. Before I saw Canary, I didn’t really […]
I’ve been poking around Google+ (G+) and Hangouts on Air (HOA) for some time now, but hadn’t really taken much of a leap into things until recently when I made the mistake of suggesting my client use it to tie together a series of events across Canada. The mistake wasn’t in the suggestion of the tool, per se, but when […]
It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not made with much of an understanding of how these social platforms work. It takes less than 5 minutes to set up an Instagram […]
I usually try to be pretty humble when it comes to getting press. (“Try” being the operative word!) But this one I’m especially proud of because: 1. it’s in one of my favorite magazines 2. I share the page with one of my heroes 3. the distinction is pretty darn awesome (no really) I did giggle […]
Just as a short follow up to my last post, I want to show you something I uncovered. Estée Lauder has done something very good: they hired popular fashion/beauty/foodie/lifestyle blogger Emily Schuman of Cupcakes and Cashmere to do some videos for them. This is interesting to me because ,although I love Emily’s stuff and she’s […]
I spend a good part of every day keeping up on fashion trends: whether it’s through reading articles and trend pieces in online publications or sifting through online retailers and design showcase sites. I do this mostly because of the nature of my startup, but I am also personally interested, an avid shopper and passionate about […]
As an independent contractor without much structure to my every day, I have taught myself to sit down and get sh*t done instead of wasting hours futzing away (though I do plenty of that when the work is done! It’s how I learn new stuff!). Just recently, a friend was asking me for tips on […]
I’ve suspected it for a while. I used to think I was just a ‘DO-er’ – a catalyst – a getting stuff done sort of girl. But nope. I butt in and take over and then wonder why nobody likes me and I’m feeling so exhausted. Subscribe to my new YouTube channel here.
Okay…so this isn’t groundbreaking. LOTS of people do this and have been doing this since 2006. But I’ve avoided it like the plague. Why? Well, here are all of my lame excuses I’ve had over the years: I’m a writer – that is my better medium. I don’t want to have to fix my hair […]