Tag Archives: featured1
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Why YouTubers are Cashing In (hint: they are worth it)

I’ve read more than a few articles that sensationalize the large dollar amounts that Digital Influencers are making. I’ve also overheard many people having conversations about this that indicate they think this is frivolous. I want to tell you that when I hear anyone snicker at what Digital Influencers are making, I automatically think: That […]

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More Than Hauls + How-to’s: The YouTube Tropes

So now that you understand that working with Digital Influencers is important and you are starting to recognize who they are and what makes them tick, it’s important to understand HOW you work with them. One dimension of this is understanding the types of content that they are producing on a regular basis. Part of […]

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Michelle Phan's Wicked Red Riding Hood

What do YouTubers Have that Brands Can Learn From?

Now that we’ve established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let’s dive into why they’ve become such powerhouses.

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Why Digital Influencers Matter More Than Ever

There is a new influencer in town. She’s part celebrity, part media, part spokesperson and nothing like you’ve ever dealt with before.

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The Key to Marketing in the Social Era: Understanding Digital Culture

The good news is that the new rules are fun to follow. The bad news is that digital culture is almost opposite to brand culture, so adopting them will take some time and leaps of faith.

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It’s Worse Than You Think: or why you should care about poverty, jobs and income inequality

Follow my blog with Bloglovin [Row of Unemployed from Flickr Commons] I’m afraid. Truly. I’m afraid of where we’re headed. We live in a world where the basic storyline goes something like this: we are born, we get educated, we go to work, we earn money, we buy a house and get hitched and have […]

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My Aptitude Adjustment (with Latitude by YouScience)

I love this stuff, so I just have to share. Sorry if it seems gratuitous or ‘braggy’. I don’t mean it that way. This might be the coolest thing I’ve done for my career in quite sometime. This week, I signed up to try out an Aptitude Test product by YouScience called Latitude. For a […]

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2014 Themeword: Purpose

Well 2013…let’s take stock. At the end of 2012, I declared you would be my year of Triumph. And yes, there were many triumphs this year: I played a strong role in the triumph of Justin Trudeau as Liberal Leader (I was part of a very tiny team that ran his social media strategy and […]

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How to be Creative

My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers would like to think. Yes, there are lots of studies on consumer behavior and human drive and we can move the […]

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No, Social Media Doesn’t Drive Sales…but that’s not the point

Okay, maybe I’m overstating it. Some sales are driven through social media channels. I know I’ve bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a link and I thought, “Hey! That’s awesome! I should buy that!” I’ve even tipped a bigger purchase in favor of a friendly recommendation on […]

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