Tag Archives: featured1
donothing

It’s Worse Than You Think: or why you should care about poverty, jobs and income inequality

Follow my blog with Bloglovin [Row of Unemployed from Flickr Commons] I’m afraid. Truly. I’m afraid of where we’re headed. We live in a world where the basic storyline goes something like this: we are born, we get educated, we go to work, we earn money, we buy a house and get hitched and have […]

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Screen Shot 2014-01-10 at 5.37.45 PM

My Aptitude Adjustment (with Latitude by YouScience)

I love this stuff, so I just have to share. Sorry if it seems gratuitous or ‘braggy’. I don’t mean it that way. This might be the coolest thing I’ve done for my career in quite sometime. This week, I signed up to try out an Aptitude Test product by YouScience called Latitude. For a […]

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holstee1_half

2014 Themeword: Purpose

Well 2013…let’s take stock. At the end of 2012, I declared you would be my year of Triumph. And yes, there were many triumphs this year: I played a strong role in the triumph of Justin Trudeau as Liberal Leader (I was part of a very tiny team that ran his social media strategy and […]

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fairydust

How to be Creative

My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers would like to think. Yes, there are lots of studies on consumer behavior and human drive and we can move the […]

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socialmedia_notwhatitmeans

No, Social Media Doesn’t Drive Sales…but that’s not the point

Okay, maybe I’m overstating it. Some sales are driven through social media channels. I know I’ve bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a link and I thought, “Hey! That’s awesome! I should buy that!” I’ve even tipped a bigger purchase in favor of a friendly recommendation on […]

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dailyvlog1

I’m Daily Vlogging!

Okay…so this isn’t groundbreaking. LOTS of people do this and have been doing this since 2006. But I’ve avoided it like the plague. Why? Well, here are all of my lame excuses I’ve had over the years: I’m a writer – that is my better medium. I don’t want to have to fix my hair […]

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Notlistening

5 Things Customers Don’t Want to Hear…EVER

Oh companies. Relationships are SO much easier than you make them. In fact, there are only a few things that you need to do in order to make your customers significantly happier. Or rather, there are a few things you must stop doing and saying that will change your customers’ experiences drastically. I’ve compiled a […]

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unicorn

Meritocracy is Almost as Real as this Unicorn

Not sure how to avoid plagiarism? I use Grammarly because, if nothing else, I’m an original. ;) While living and working in San Francisco many years back, I learned a new term: Meritocracy. It sounded like such a lovely thing – the idea that people are celebrated, rewarded and advanced by the merits of their […]

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followtherules

If you don’t stand for something, you’ll fall for anything.

[title quote attributed to Alexander Hamilton as well as Malcolm X in various forms, image bought from Shutterstock] I’ve been trying to put my finger on the problem with so much of the social content brands put out into the world. Why does it seem so damned flat and soulless? Sure, they post the occasional […]

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Shutterstock photo

Switching Costs: A Person’s #1 Reason for Not Trying Your Service

People get comfortable with routines…even if they aren’t the most efficient. Sticking with a familiar inefficiency is often less daunting than switching to an unknown. Many companies try to sell their products and services as an ‘easier’ or ‘time saving’ or ‘better’ way to do something, but even if your potential customers will save time […]

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