Ideas without insights – especially coming from a group of people who usually are very far removed from the audience – are akin to throwing darts in the dark. Even the best ideas, without direction, won’t hit their mark. These brain dumps are a waste of everybody’s valuable time. You need to start with research.
My Truly Social Tip this week is about one of those investments: Hub content on YouTube. Take a watch and see what this is and why it’s so powerful.
When most people think of marketing, they think of the ads and promotions – the visible stuff. But for the great campaigns, the real magic happens long before those ads and promotions are even dreamt up. The real magic happens in the research and insights. The job of anyone in audience development is to figure […]
There are, literally, hundreds of marketing tactics and platforms now and most companies don’t have huge marketing budgets that allow them to invest in everything. YouTube allows you to compete on equal footing with even your biggest competitor.
In a recent Last Week Tonight, John Oliver flies all the way to Russia to meet with Edward Snowden, whistleblower, for an exclusive interview. Only…the interview turns into a poignant lesson about audience development. First off, I should reveal that I have a bias. I think that Snowden was heroic for exposing the truth. He took […]
I’ve read more than a few articles that sensationalize the large dollar amounts that Digital Influencers are making. I’ve also overheard many people having conversations about this that indicate they think this is frivolous. I want to tell you that when I hear anyone snicker at what Digital Influencers are making, I automatically think: That […]
So now that you understand that working with Digital Influencers is important and you are starting to recognize who they are and what makes them tick, it’s important to understand HOW you work with them. One dimension of this is understanding the types of content that they are producing on a regular basis. Part of […]
Now that we’ve established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let’s dive into why they’ve become such powerhouses.
There is a new influencer in town. She’s part celebrity, part media, part spokesperson and nothing like you’ve ever dealt with before.
The good news is that the new rules are fun to follow. The bad news is that digital culture is almost opposite to brand culture, so adopting them will take some time and leaps of faith.