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Michelle Phan's Wicked Red Riding Hood

Building a Strong Influencer Program: Part II: WHO

Now that we’ve established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let’s dive into why they’ve become such powerhouses.

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fans

Building a Strong Digital Influencer Program: Part I: WHY

There is a new influencer in town. She’s part celebrity, part media, part spokesperson and nothing like you’ve ever dealt with before.

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Screen Shot 2014-06-13 at 7.44.51 PM

The Key to Marketing in the Social Era: Understanding Digital Culture

The good news is that the new rules are fun to follow. The bad news is that digital culture is almost opposite to brand culture, so adopting them will take some time and leaps of faith.

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donothing

It’s Worse Than You Think: or why you should care about poverty, jobs and income inequality

Follow my blog with Bloglovin [Row of Unemployed from Flickr Commons] I’m afraid. Truly. I’m afraid of where we’re headed. We live in a world where the basic storyline goes something like this: we are born, we get educated, we go to work, we earn money, we buy a house and get hitched and have […]

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holstee1_half

2014 Themeword: Purpose

Well 2013…let’s take stock. At the end of 2012, I declared you would be my year of Triumph. And yes, there were many triumphs this year: I played a strong role in the triumph of Justin Trudeau as Liberal Leader (I was part of a very tiny team that ran his social media strategy and […]

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fairydust

How to be Creative

My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers would like to think. Yes, there are lots of studies on consumer behavior and human drive and we can move the […]

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Notlistening

5 Things Customers Don’t Want to Hear…EVER

Oh companies. Relationships are SO much easier than you make them. In fact, there are only a few things that you need to do in order to make your customers significantly happier. Or rather, there are a few things you must stop doing and saying that will change your customers’ experiences drastically. I’ve compiled a […]

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unicorn

Meritocracy is Almost as Real as this Unicorn

Not sure how to avoid plagiarism? I use Grammarly because, if nothing else, I’m an original. ;) While living and working in San Francisco many years back, I learned a new term: Meritocracy. It sounded like such a lovely thing – the idea that people are celebrated, rewarded and advanced by the merits of their […]

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followtherules

If you don’t stand for something, you’ll fall for anything.

[title quote attributed to Alexander Hamilton as well as Malcolm X in various forms, image bought from Shutterstock] I’ve been trying to put my finger on the problem with so much of the social content brands put out into the world. Why does it seem so damned flat and soulless? Sure, they post the occasional […]

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tomatomix

Tomato Tomato: Content Curation Is The New King, so What Happens to Creators?

In 2007, I sat on the patio at the Driskill Hotel with a reporter for the SF Chron. He was writing a story on what print could learn from the scrappy ‘web 2.0′ world filled with amateur writers, film makers and personalities. I told him straight up, “Want to save newspapers? Become the world’s best […]

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