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The Key to Marketing in the Social Era: Understanding Digital Culture

It’s been 10 years since the Web 2.0 conference launched, ushering in the golden age of the social era. Back then, it was all MySpace MySpace MySpace, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. People excitedly buzzed about folksonomies and the long tail. TechCrunch was run by one guy and had less than 500 readers. […]

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It’s Worse Than You Think: or why you should care about poverty, jobs and income inequality

Follow my blog with Bloglovin [Row of Unemployed from Flickr Commons] I’m afraid. Truly. I’m afraid of where we’re headed. We live in a world where the basic storyline goes something like this: we are born, we get educated, we go to work, we earn money, we buy a house and get hitched and have […]

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2014 Themeword: Purpose

Well 2013…let’s take stock. At the end of 2012, I declared you would be my year of Triumph. And yes, there were many triumphs this year: I played a strong role in the triumph of Justin Trudeau as Liberal Leader (I was part of a very tiny team that ran his social media strategy and […]

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How to be Creative

My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers would like to think. Yes, there are lots of studies on consumer behavior and human drive and we can move the […]

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5 Things Customers Don’t Want to Hear…EVER

Oh companies. Relationships are SO much easier than you make them. In fact, there are only a few things that you need to do in order to make your customers significantly happier. Or rather, there are a few things you must stop doing and saying that will change your customers’ experiences drastically. I’ve compiled a […]

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Meritocracy is Almost as Real as this Unicorn

Not sure how to avoid plagiarism? I use Grammarly because, if nothing else, I’m an original. ;) While living and working in San Francisco many years back, I learned a new term: Meritocracy. It sounded like such a lovely thing – the idea that people are celebrated, rewarded and advanced by the merits of their […]

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If you don’t stand for something, you’ll fall for anything.

[title quote attributed to Alexander Hamilton as well as Malcolm X in various forms, image bought from Shutterstock] I’ve been trying to put my finger on the problem with so much of the social content brands put out into the world. Why does it seem so damned flat and soulless? Sure, they post the occasional […]

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Tomato Tomato: Content Curation Is The New King, so What Happens to Creators?

In 2007, I sat on the patio at the Driskill Hotel with a reporter for the SF Chron. He was writing a story on what print could learn from the scrappy ‘web 2.0′ world filled with amateur writers, film makers and personalities. I told him straight up, “Want to save newspapers? Become the world’s best […]

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Kitty Nerd by Carolina Valsecchi Gillmeister on Flickr

Big Data? No, SMART Data

One of the things I’ve loved most about crafting my career in online marketing is that there is lots of feedback when it comes to campaigns. You can tell almost instantly what people respond to and what falls flat. When I started out in marketing in 1999, billboards, radio, television, print and other difficult to […]

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Book On How To Find Love

Playing the Long Game

Shortcut. Silver bullet. Hidden passageway. Secret. So many people want one or want to unlock one and sell it to everyone for profit. In fact, the number of ‘unlocked secrets to…’ that I’ve seen advertised is off the charts. This says to me that these schemes work. Not the secrets themselves, but the schemes to […]

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