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The Key to Marketing in the Social Era: Understanding Digital Culture

It’s been 10 years since the Web 2.0 conference launched, ushering in the golden age of the social era. Back then, it was all MySpace MySpace MySpace, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. People excitedly buzzed about folksonomies and the long tail. TechCrunch was run by one guy and had less than 500 readers. […]

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It’s Worse Than You Think: or why you should care about poverty, jobs and income inequality

Follow my blog with Bloglovin [Row of Unemployed from Flickr Commons] I’m afraid. Truly. I’m afraid of where we’re headed. We live in a world where the basic storyline goes something like this: we are born, we get educated, we go to work, we earn money, we buy a house and get hitched and have […]

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2013 in review: WordPress Stats

The stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 58,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 21 sold-out performances for that many […]

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How to be Creative

My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers would like to think. Yes, there are lots of studies on consumer behavior and human drive and we can move the […]

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No, Social Media Doesn’t Drive Sales…but that’s not the point

Okay, maybe I’m overstating it. Some sales are driven through social media channels. I know I’ve bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a link and I thought, “Hey! That’s awesome! I should buy that!” I’ve even tipped a bigger purchase in favor of a friendly recommendation on […]

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How TOsdays: Getting Motivated

As an independent contractor without much structure to my every day, I have taught myself to sit down and get sh*t done instead of wasting hours futzing away (though I do plenty of that when the work is done! It’s how I learn new stuff!). Just recently, a friend was asking me for tips on […]

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Oh No. I’m an Enabler

I’ve suspected it for a while. I used to think I was just a ‘DO-er’ – a catalyst – a getting stuff done sort of girl. But nope. I butt in and take over and then wonder why nobody likes me and I’m feeling so exhausted. Subscribe to my new YouTube channel here.

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I’m Daily Vlogging!

Okay…so this isn’t groundbreaking. LOTS of people do this and have been doing this since 2006. But I’ve avoided it like the plague. Why? Well, here are all of my lame excuses I’ve had over the years: I’m a writer – that is my better medium. I don’t want to have to fix my hair […]

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5 Things Customers Don’t Want to Hear…EVER

Oh companies. Relationships are SO much easier than you make them. In fact, there are only a few things that you need to do in order to make your customers significantly happier. Or rather, there are a few things you must stop doing and saying that will change your customers’ experiences drastically. I’ve compiled a […]

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If you don’t stand for something, you’ll fall for anything.

[title quote attributed to Alexander Hamilton as well as Malcolm X in various forms, image bought from Shutterstock] I’ve been trying to put my finger on the problem with so much of the social content brands put out into the world. Why does it seem so damned flat and soulless? Sure, they post the occasional […]

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