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Michelle Phan's Wicked Red Riding Hood

Building a Strong Influencer Program: Part II: WHO

Now that we’ve established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let’s dive into why they’ve become such powerhouses.

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Building a Strong Digital Influencer Program: Part I: WHY

There is a new influencer in town. She’s part celebrity, part media, part spokesperson and nothing like you’ve ever dealt with before.

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It’s time to call it: Pulling the plug on Buyosphere

We’ve been keeping Buyosphere on life support for almost 2 years now. It breaks my heart, but it’s time to pull the plug. We kept hoping that something would happen…someone would come along to save the day: we’d get an upswing in usage (from non-spammers), we’d get someone coming along that would want to buy […]

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The Key to Marketing in the Social Era: Understanding Digital Culture

The good news is that the new rules are fun to follow. The bad news is that digital culture is almost opposite to brand culture, so adopting them will take some time and leaps of faith.

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It’s Worse Than You Think: or why you should care about poverty, jobs and income inequality

Follow my blog with Bloglovin [Row of Unemployed from Flickr Commons] I’m afraid. Truly. I’m afraid of where we’re headed. We live in a world where the basic storyline goes something like this: we are born, we get educated, we go to work, we earn money, we buy a house and get hitched and have […]

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2013 in review: WordPress Stats

The stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 58,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 21 sold-out performances for that many […]

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How to be Creative

My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers would like to think. Yes, there are lots of studies on consumer behavior and human drive and we can move the […]

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No, Social Media Doesn’t Drive Sales…but that’s not the point

Okay, maybe I’m overstating it. Some salesΒ are driven through social media channels. I know I’ve bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a link and I thought, “Hey! That’s awesome! I should buy that!” I’ve even tipped a bigger purchase in favor of a friendly recommendation on […]

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How TOsdays: Getting Motivated

As an independent contractor without much structure to my every day, I have taught myself to sit down and get sh*t done instead of wasting hours futzing away (though I do plenty of that when the work is done! It’s how I learn new stuff!). Just recently, a friend was asking me for tips on […]

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Oh No. I’m an Enabler

I’ve suspected it for a while. I used to think I was just a ‘DO-er’ – a catalyst – a getting stuff done sort of girl. But nope. I butt in and take over and then wonder why nobody likes me and I’m feeling so exhausted. Subscribe to my new YouTube channel here.

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