I’ve been poking around Google+ (G+) and Hangouts on Air (HOA) for some time now, but hadn’t really taken much of a leap into things until recently when I made the mistake of suggesting my client use it to tie together a series of events across Canada. The mistake wasn’t in the suggestion of the tool, per se, but when […]
[Hedgehog & Fox - as found for sale on Etsy by StayAwake in London, Ontario] First off, the title of this post is misleading. There is no formula, everything is social and it’s not about the content at all. But with that out of the way, there IS a different philosophy to creating social content […]
It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not made with much of an understanding of how these social platforms work. It takes less than 5 minutes to set up an Instagram […]
I usually try to be pretty humble when it comes to getting press. (“Try” being the operative word!) But this one I’m especially proud of because: 1. it’s in one of my favorite magazines 2. I share the page with one of my heroes 3. the distinction is pretty darn awesome (no really) I did giggle […]
I was describing my startup experience to a woman I admire the other day, when out of the blue, she asked: “Was it worth it?” I hardly hesitated at all and said: “The only thing I’d change if I could go back is that I’d integrate the incredible lessons I’ve learned during this time.” And […]
(the title of this post is a direct ‘tribute’ to a column of the same name by one of my favorite management writers, Gary Hamel) For the past 12 years, Edelman has conducted a very in-depth study of the level of trust consumers have for government, media and corporations and has found, unsurprisingly, that there […]
About 6 months ago I was at a conference and the presenter brought up Zappos as the shining example of a company that has a strong culture that translates into sales. The person next to me leaned over and said, “Man, can’t anyone come up with more examples?” “Sadly,” I replied, “The reason Zappos and […]
This week I gave a presentation on the sinners and saints of social to a room full of retailers. The sad truth is that it’s nearing the end of 2012 and it’s still really difficult to find brands that are doing a good job of social. There are definitely more and more that are starting […]
I’ve been using Pinterest for about a year and a half now and Facebook for just over 6 years. And though I’m not one of those Pinterest Addicts I hear so much about, I use it pretty consistently for an entirely different reason than I use Facebook. On Facebook, I post a mishmash of stuff: articles […]
Just as a short follow up to my last post, I want to show you something I uncovered. Estée Lauder has done something very good: they hired popular fashion/beauty/foodie/lifestyle blogger Emily Schuman of Cupcakes and Cashmere to do some videos for them. This is interesting to me because ,although I love Emily’s stuff and she’s […]
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