I’ve been poking around Google+ (G+) and Hangouts on Air (HOA) for some time now, but hadn’t really taken much of a leap into things until recently when I made the mistake of suggesting my client use it to tie together a series of events across Canada. The mistake wasn’t in the suggestion of the tool, per se, but when […]
[Hedgehog & Fox - as found for sale on Etsy by StayAwake in London, Ontario] First off, the title of this post is misleading. There is no formula, everything is social and it’s not about the content at all. But with that out of the way, there IS a different philosophy to creating social content […]
It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not made with much of an understanding of how these social platforms work. It takes less than 5 minutes to set up an Instagram […]
I usually try to be pretty humble when it comes to getting press. (“Try” being the operative word!) But this one I’m especially proud of because: 1. it’s in one of my favorite magazines 2. I share the page with one of my heroes 3. the distinction is pretty darn awesome (no really) I did giggle […]
About 6 months ago I was at a conference and the presenter brought up Zappos as the shining example of a company that has a strong culture that translates into sales. The person next to me leaned over and said, “Man, can’t anyone come up with more examples?” “Sadly,” I replied, “The reason Zappos and […]
This week I gave a presentation on the sinners and saints of social to a room full of retailers. The sad truth is that it’s nearing the end of 2012 and it’s still really difficult to find brands that are doing a good job of social. There are definitely more and more that are starting […]
I’ve been using Pinterest for about a year and a half now and Facebook for just over 6 years. And though I’m not one of those Pinterest Addicts I hear so much about, I use it pretty consistently for an entirely different reason than I use Facebook. On Facebook, I post a mishmash of stuff: articles […]
Just as a short follow up to my last post, I want to show you something I uncovered. Estée Lauder has done something very good: they hired popular fashion/beauty/foodie/lifestyle blogger Emily Schuman of Cupcakes and Cashmere to do some videos for them. This is interesting to me because ,although I love Emily’s stuff and she’s […]
Viral videos are still largely a mystery. Why a South Korean music video has been viewed over half a BILLION times in less than 3 months is beyond me. It’s a catchy tune, yes. And the parodies have been oodles of fun. But over 500M times? I doubt anyone would have predicted that. Justin Bieber […]
Actually, big has never really been the way social works. Big is the way traditional advertising operates. The bigger the bullhorn, the bigger the brand impact, right? Sure it reaches more people, but as the old adage goes, “It’s not the size, it’s how you use it.” And this matters more than ever in the […]
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