Archive | community RSS feed for this archive
moneyteen

Why YouTubers are Cashing In (hint: they are worth it)

I’ve read more than a few articles that sensationalize the large dollar amounts that Digital Influencers are making. I’ve also overheard many people having conversations about this that indicate they think this is frivolous. I want to tell you that when I hear anyone snicker at what Digital Influencers are making, I automatically think: That […]

Continue Reading
tropes_header

More Than Hauls + How-to’s: The YouTube Tropes

So now that you understand that working with Digital Influencers is important and you are starting to recognize who they are and what makes them tick, it’s important to understand HOW you work with them. One dimension of this is understanding the types of content that they are producing on a regular basis. Part of […]

Continue Reading
Michelle Phan's Wicked Red Riding Hood

What do YouTubers Have that Brands Can Learn From?

Now that we’ve established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let’s dive into why they’ve become such powerhouses.

Continue Reading
256362_402587736464802_1327397541_o

It’s time to call it: Pulling the plug on Buyosphere

We’ve been keeping Buyosphere on life support for almost 2 years now. It breaks my heart, but it’s time to pull the plug. We kept hoping that something would happen…someone would come along to save the day: we’d get an upswing in usage (from non-spammers), we’d get someone coming along that would want to buy […]

Continue Reading
donothing

It’s Worse Than You Think: or why you should care about poverty, jobs and income inequality

Follow my blog with Bloglovin [Row of Unemployed from Flickr Commons] I’m afraid. Truly. I’m afraid of where we’re headed. We live in a world where the basic storyline goes something like this: we are born, we get educated, we go to work, we earn money, we buy a house and get hitched and have […]

Continue Reading
OLYMPUS DIGITAL CAMERA

Confidence and the Cause-Effect Loop

From Lean In to inspirational messages, the answer to much of inequality seems to be the responsibility of the person on the losing end of the equation. Fair enough, you might say, that person stands to gain the  most. Let me offer up another angle. I was born a confident person. I’m not sure how […]

Continue Reading
Screen Shot 2014-01-10 at 5.37.45 PM

My Aptitude Adjustment (with Latitude by YouScience)

I love this stuff, so I just have to share. Sorry if it seems gratuitous or ‘braggy’. I don’t mean it that way. This might be the coolest thing I’ve done for my career in quite sometime. This week, I signed up to try out an Aptitude Test product by YouScience called Latitude. For a […]

Continue Reading
holstee1_half

2014 Themeword: Purpose

Well 2013…let’s take stock. At the end of 2012, I declared you would be my year of Triumph. And yes, there were many triumphs this year: I played a strong role in the triumph of Justin Trudeau as Liberal Leader (I was part of a very tiny team that ran his social media strategy and […]

Continue Reading
fairydust

How to be Creative

My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers would like to think. Yes, there are lots of studies on consumer behavior and human drive and we can move the […]

Continue Reading
socialmedia_notwhatitmeans

No, Social Media Doesn’t Drive Sales…but that’s not the point

Okay, maybe I’m overstating it. Some sales are driven through social media channels. I know I’ve bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a link and I thought, “Hey! That’s awesome! I should buy that!” I’ve even tipped a bigger purchase in favor of a friendly recommendation on […]

Continue Reading
Follow

Get every new post delivered to your Inbox.

Join 63,155 other followers