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Michelle Phan's Wicked Red Riding Hood

Building a Strong Influencer Program: Part II: WHO

Now that we’ve established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let’s dive into why they’ve become such powerhouses.

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It’s time to call it: Pulling the plug on Buyosphere

We’ve been keeping Buyosphere on life support for almost 2 years now. It breaks my heart, but it’s time to pull the plug. We kept hoping that something would happen…someone would come along to save the day: we’d get an upswing in usage (from non-spammers), we’d get someone coming along that would want to buy […]

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It’s Worse Than You Think: or why you should care about poverty, jobs and income inequality

Follow my blog with Bloglovin [Row of Unemployed from Flickr Commons] I’m afraid. Truly. I’m afraid of where we’re headed. We live in a world where the basic storyline goes something like this: we are born, we get educated, we go to work, we earn money, we buy a house and get hitched and have […]

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Confidence and the Cause-Effect Loop

From Lean In to inspirational messages, the answer to much of inequality seems to be the responsibility of the person on the losing end of the equation. Fair enough, you might say, that person stands to gain the  most. Let me offer up another angle. I was born a confident person. I’m not sure how […]

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My Aptitude Adjustment (with Latitude by YouScience)

I love this stuff, so I just have to share. Sorry if it seems gratuitous or ‘braggy’. I don’t mean it that way. This might be the coolest thing I’ve done for my career in quite sometime. This week, I signed up to try out an Aptitude Test product by YouScience called Latitude. For a […]

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2014 Themeword: Purpose

Well 2013…let’s take stock. At the end of 2012, I declared you would be my year of Triumph. And yes, there were many triumphs this year: I played a strong role in the triumph of Justin Trudeau as Liberal Leader (I was part of a very tiny team that ran his social media strategy and […]

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How to be Creative

My work is fundamentally creative. There are loads of analytical pieces, but at the end of the day, marketing is about making a connection with human beings who are not as predictable as marketers would like to think. Yes, there are lots of studies on consumer behavior and human drive and we can move the […]

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No, Social Media Doesn’t Drive Sales…but that’s not the point

Okay, maybe I’m overstating it. Some sales are driven through social media channels. I know I’ve bought books and songs and contributed to Kickstarter campaigns many times because a friend shared a link and I thought, “Hey! That’s awesome! I should buy that!” I’ve even tipped a bigger purchase in favor of a friendly recommendation on […]

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I’m Daily Vlogging!

Okay…so this isn’t groundbreaking. LOTS of people do this and have been doing this since 2006. But I’ve avoided it like the plague. Why? Well, here are all of my lame excuses I’ve had over the years: I’m a writer – that is my better medium. I don’t want to have to fix my hair […]

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5 Things Customers Don’t Want to Hear…EVER

Oh companies. Relationships are SO much easier than you make them. In fact, there are only a few things that you need to do in order to make your customers significantly happier. Or rather, there are a few things you must stop doing and saying that will change your customers’ experiences drastically. I’ve compiled a […]

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