Book

The Whuffie Factor (subtitle revised) Paperback Cover   
Order the HARD COVER (Cindy Li cover) today!
Cover Design by Cindy Li
Order the PAPERBACK today!

Description

The book that will catch the crest of Web 2.0 and show how any business can harness its power by increasing their Whuffie, the store of social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises big and small companies, Tara Hunt is the perfect person to do this book. The San Francisco Chronicle, in fact, named her as one of the Digital Utopians who populate Web 2.0, along with luminaries like Jimmy Wales and Tim O’ Reilly and Fast Company named her one of the Most Influential Women in Tech.

While The Whuffie Factor will traverse the landscape of Web 2.0 and show you how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is Whuffie – social capital – and how to raise it is the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital.

The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities. As Tara Hunt has found, online success comes from building a community and being part of it – not by pushing a product or service. If you want to learn the secret sauce behind Facebook, Twitter, or YouTube, you have to use them until you love them.


Tara Hunt, is the co-founder of Citizen Agency, a community marketing consulting firm, and has proven, says Jimmy Wales, the cofounder of Wikipedia, “the power of grass roots organizations that really represent the future of business.”

___

Also, download or buy Down and Out in the Magic Kingdom by Cory Doctorow as a primer on Whuffie.

Product Details

Hardcover: 288 pages

  • Publisher: Crown Business (April 21, 2009)
  • Language: English
  • ISBN-10: 0307409503
  • ISBN-13: 978-0307409508

Order the HARD COVER (Cindy Li cover) today!

Paperback: 320 pages

  • Publisher: Crown Business; 1 edition (May 4, 2010)
  • Language: English
  • ISBN-10: 0307449408
  • ISBN-13: 978-0307449405

Order the PAPERBACK today!

————

Other Languages

FRENCH

L’effet Whuffie – Tirer parti de la puissance des réseaux
Prix public : 19.00 Euro

ISBN 978-2-35456-008-9
380 pages
format: 14×21 cm

DUTCH

De Whuffie Factor
Boek, paperback / 300 blz.
Nederlandstalig
AW Bruna / 1e druk / 2009
ISBN-13: 9789022959374

JAPANESE

TwitterNomics
単行本: 288ページ
出版社: 文藝春秋 (2010/3/11)
ISBN-10: 4163724001
ISBN-13: 978-4163724003

Coming soon: Korean, Spanish, Italian and Indonesian!

Trackbacks/Pingbacks

  1. Yesh.com :: Brian Russell » myncCamp - TV Station does a BarCamp - April 16, 2008

    [...] Carrboro Coworking. I am so very grateful to her. Plus she has a interesting new book called The Whuffie Factor that’s about to come out. I’m really looking forward to reading [...]

  2. Upcoming interviews - April 29, 2008

    [...] of Tara, I’ll be talking to her about her new book as [...]

  3. Threadless Founders Video by Tara Hunt at Tcritic - The Daily T-Shirt Fashion and Design Blog About T-Shirts - May 6, 2008

    [...] Tara (blogger at HorsePigCow) put the video together and has written a book recently called the Whuffie Factor about businesses that are succeeding by leveraging web2.0/social media and of course the community. [...]

  4. Threadless & The Whuffie Factor - May 6, 2008

    [...] zeer groot “Social Capital”. En als je daar een goed boek over wil lezen moet je eens The Whuffie Factor van Tara Hunt [...]

  5. Interview With Threadless by Tara Hunt | Laughing Squid - May 7, 2008

    [...] video is part of a series that Tara is doing for “The Whuffie Factor”, her upcoming book about social capital and online communities, which is now available for [...]

  6. The MissRogue Experience aka Tara Hunt | Local Conversations - May 12, 2008

    [...] her on career as a marketing consulting for online communities, her upcoming book title “The Whuffie Factor” , coworking and how did she come up with the name MissRogue and the blog title [...]

  7. Alchemy in the micro media maze « Innovation Cloud - May 26, 2008

    [...] me a lot of the ideas of social capital getting a published articulation in Tara Hunt’s book The Whuffie Factor due to drop this [...]

  8. Happiness as a business model | Karim Vaes - June 1, 2008

    [...] If you liked the above presentation, then you might also want to check out her book. [...]

  9. Guillaume’s blog » Blog Archive » Fighting Spam with Whuffie - June 8, 2008

    [...] recently discovered that a generalized version of this concept has a cool name: Whuffie, and that a book by Tara Hunt is coming out on the subject later this year. Posted by Guillaume Filed in barcode, tarahunt, spam, [...]

  10. Why & How to Build Social Capital Online - Tara Hunt Interview : blog.Mixergy.com - June 17, 2008

    [...] Hunt noticed this. She wrote a book about it called The Whuffie Factor. Whuffie is the word she uses to describe the amount of social capital you [...]

  11. Viral Loops and Whuffie « How to be an Unhappy Employee - June 24, 2008

    [...] other is called social capital. Tara Hunt has a new book coming out called The Whuffie Factor in which she explains the value of social capital (and why she calls it [...]

  12. Viral Loops and Whuffie « Think Foolish - June 24, 2008

    [...] other is called social capital. Tara Hunt has a new book coming out called The Whuffie Factor in which she explains the value of social capital (and why she calls it [...]

  13. L’Internet des Objets » Blog Archive » Le Whuffie Factor : quand le capital social devient primordial - June 25, 2008

    [...] le Whuffie Factor ? Derrière le titre du livre que s’apprête à publier la consultante Tara Hunt à [...]

  14. It Could Be Worse » Blog Archive » The real reason Apple is such a strong brand - June 26, 2008

    [...] has written a book called The Whuffie Factor Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve [...]

  15. Does Plurk’s Karma gauge Social Capital? - July 3, 2008

    [...] Hunt, author of the The Whuffie Factor (and the intervee above) explains that Whuffie can’t really be tracked by normal stats [...]

  16. NextNewNetworks Blog » Blog Archive » The Tao of Micki - July 7, 2008

    [...] can often get things done by virtue of their social reputation or prestige that money can’t. Tara Hunt’s new book is all about [...]

  17. Mickipedia » Blog Archive » Tim Shey has fashioned me a guru - July 7, 2008

    [...] can often get things done by virtue of their social reputation or prestige that money can’t. Tara Hunt’s new book is all about it. Note: My point here was about incentives. It’s common for people to want to [...]

  18. JoAnn Takasaki :: Freelance Writer » Getting Interactive with HiMA - July 14, 2008

    [...] speaker for their annual conference Interactive Strategies ‘08: Secrets Exposed will be Tara Hunt, author of the soon-to-be-published The Whuffie Factor. [...]

  19. Chaos and Control | ::HorsePigCow:: marketing uncommon - July 22, 2008

    [...] a superhero – and playing off of a favorite theme of mine. It’s one of the core principles to raising Whuffie and one of the core lessons to the movements I’ve been involved in, including BarCamp and [...]

  20. Cory Doctorow’s Down and Out in the Magic Kingdom « The Lives and Loves of Thomas Eaves - July 27, 2008

    [...] it had come to mean anyway: reputation. Going by the name of Whuffie, a term now being picked up elsewhere, it takes the form of an intangible but very real, measurable quantity, kept track of by the vast [...]

  21. Speaker profile: Tara Hunt » Gnomedex 8.0 - August 3, 2008

    [...] movement, the EFF and the Creative Commons. Oh. And she’s writing a book with Crown Publishing, The Whuffie Factor, out November 11 of 2008: Pre-order it [...]

  22. Whuffie Protocol « Mystery Project - August 7, 2008

    [...] and for more on Whuffie Tara Hunt is releasing a book, here is the link to the description and it has a pre-order button if you are [...]

  23. Eric Nehrlich, Unrepentant Generalist || Whuffie and social capital || August || 2008 - August 20, 2008

    [...] Stanza!). The most recent trigger to read it was from Tara Hunt, who is writing a book called The Whuffie Factor using a term from Doctorow’s [...]

  24. Social Networking and The Gift Economy - August 24, 2008

    [...] Hunt (a.k.a. @missrogue), co-founder of Citizen Agency and author of the forthcoming book “The Whuffie Factor”, interviewed Austin Hill about Akoha last December. In his own words, “Akoha is based off [...]

  25. Thoughts on Happiness Symposium 5 november | Enthousiasmeren - September 8, 2008

    [...] na de lunch mijn andere favoriet Tara Hunt schrijfster van het boek The Whuffie Factor over social capital en community marketing dat begin 2009 verschijnt. Ze gaat vertellen over [...]

  26. Happy Hour is van 9 tot 5 » Blog Archive » » Thoughts on Happiness Symposium 5 november - September 8, 2008

    [...] na de lunch mijn andere favoriet Tara Hunt schrijfster van het boek The Whuffie Factor over social capital en community marketing dat begin 2009 verschijnt. Ze gaat vertellen over [...]

  27. Tara Hunt Interviews Jake & Jeffrey From Threadless :: Preshrunk - September 18, 2008

    [...] help promote her new book “The Whuffie Factor” — which I’m actually really looking forward to reading — Tara Hunt has [...]

  28. Interview With Threadless Founder & CEO | Coty Gonzales | Glorious Nonsensities of the Random Kind. - October 3, 2008

    [...] part of a set of videos she has been posting on Viddler to lead up to the release of her new book, The Whuffie Factor. The book actually talks about how social networks can be used to build business. So it’s no [...]

  29. so everybody can win - October 20, 2008

    [...] the larger percentage of my work away. Karmically, it’s done some pretty amazing things. Whuffie points are wayyyy up. But if 80% of your work is done for karma points, no matter how good the [...]

  30. » Geeks, tweeps and entrepreneurs knock Highlight Midwest out of the park Lava Row, Social media consulting, strategy and web marketing - November 3, 2008

    [...] I enjoyed finally getting the chance to see some friends and colleagues from here in Des Moines speak, as well. Daniel Shipton talked about the co-working movement and his space, Impromptu Studio. Mike Templeton discussed his Microblink project, a portal for microblogging-related news and information. Andy Brudtkuhl spoke about “hyperlocal” content and communities. Mike Ferrari showed off his company, SmartyPig, a social savings site. @livecrunch talked SEO, blogging, and streamed most of the event live. Brett Trout gave a presentation on digital copyright and legal issues, although it was happening the same moment that Hillary and I were on stage, so I didn’t get to see all of it. Ironically, both Brett and I had PowerPoint slides up at the same time about social capital — AKA the “Whuffie” Factor. [...]

  31. The 4 Corners of What’s Broken with Paid Product Evangelism - November 7, 2008

    [...] augment your existing market strategy: consider carefully who you are hiring. Do they carry enough whuffie to be worth your dollar? Do they even understand how whuffie [...]

  32. PASS Summit 2008 Monday Recap (#sqlpass) | Brent Ozar - SQL Server DBA - November 17, 2008

    [...] Douglas McDowell and I had a great discussion about the mechanics of the StackOverflow reputation system.  Online reputations and credibility are going to be a big part of what makes any online community successful: people react differently (and with more maturity) when they know their online reputation sticks with them and is measured in clear, easy-to-define statistics.  I’m all about the Whuffie Factor. [...]

  33. The Whuffie Factor in het Nederlands | Enthousiasmeren - November 24, 2008

    [...] wekelijkse nieuwsbrief in je inbox. Dank voor je bezoek!Je moet nog wel even wachten, maar het boek The Whuffie Factor van Tara Hunt komt er wel in het Nederlands. De uitgever A.W. Bruna gaat het boek in Nederland [...]

  34. What the Paul Potts moment tells us about TV ratings « Common User - November 28, 2008

    [...] social currency in some way. Or other. By the way, the bit at the end was shamelessly inspired by Tara Hunt’s upcoming book so don’t think thats my idea. The shameless gushing over Paul Potts is all mine though. Still [...]

  35. Memetic Brand » Memetic Brand & Social Capital Value Add start socializing - November 30, 2008

    [...] of social capital and brands public, I think that I am starting to have some insight into how Whuffie expert Tara Hunt and open source leader Chris Messina felt during their online adventure. Where [...]

  36. Tara Hunt Interviews Jake & Jeffrey From Threadless | Golf & Polo Shirts & T - Shirts - December 3, 2008

    [...] help promote her new book “The Whuffie Factor” — which I’m actually really looking forward to reading — Tara Hunt has [...]

  37. Top 8 Posts About Using Twitter to Build Your Brand | Brand-Yourself.com Blog - December 5, 2008

    [...] By Tara Hunt, community marketing specialist and author of the blog HorsePigCow and the upcoming book The Whuffie Factor. [...]

  38. Interviewing some folks you might know in San Francisco… at theory.isthereason - January 5, 2009

    [...] building and hints at the importance of social capital. Being the subject of her upcoming book, The Whuffie Factor, Tara explains that “money isn’t the capital of choice in online communities, it is Whuffie [...]

  39. acidlabs » The Right Stuff - attraction, engagement, retention in a hyperconnected world - January 6, 2009

    [...] lost their job, or who might be looking or who knows someone. Leverage your social networks and the whuffie I dearly hope you’re generating and handing out to find the right person. In the best [...]

  40. How’s your relationship balance sheet? (and why it pays to be in the black) | Come Together - January 7, 2009

    [...] other social publishing tools, can be tremendously valuable. This has elsewhere been termed the Whuffie Factor by Tara Hunt after Cory Doctorow coined the [...]

  41. How’s your relationship balance sheet? (and why it pays to be in the black) | Come Together - January 7, 2009

    [...] other social publishing tools, can be tremendously valuable. This has elsewhere been termed the Whuffie Factor by Tara Hunt after Cory Doctorow coined the [...]

  42. Today Was A Crazy Day - January 7, 2009

    [...] awesome Rails guys, so I let Gary know that not only do we have Rails guys, but we’d prefer whuffie instead of [...]

  43. On Apple, Facebook, Google, Whuffie and why customer lock-in sucks « Alexander van Elsas’s Weblog on new media & technologies and their effect on social behavior - January 29, 2009

    [...] become customer lock-in tools if applied within a customer lock-in organization. You would not need Tara Hunt to explain to you what the Whuffie factor is, as it would be in your genes. Having said that, you’d be crazy not to hire ten Tara Hunts [...]

  44. StevenGroves.com - Ramblings about the Success of Strategy, Tools, and Tactics of Social Media | StevenGroves.com - February 2, 2009

    [...] she has come out with a book ‘The Whuffie Factor‘ that is now in pre-order with Amazon(go to her site or use my link to get yours) and I admire her work in applying a word to it to make it [...]

  45. Twitter Professors: 18 People to Follow for a Real Time Education - February 16, 2009

    [...] @missrogue Why she’s my Prof: I didn’t know what a “whuffie” was until I met her. It’s what she calls “the store of social capital that is the currency of the digital world.” This professor has me sitting up straight in the front row and paying attention. I like her sincere style. Hunt specializes in marketing to existing communities but admits that she’s somewhat of a marketing whore (her words) and dedicated consumer. When she’s “handing out whuffie like it’s growin’ on trees,” you know I’ll be first in line. Courses Offered: Online Community Marketing, Personal Branding Required Reading: horsepigcow.com, Whuffie Factor [...]

  46. Twitter Professors: 18 People to Follow for a Real Time Education | Spin Valley Post - February 16, 2009

    [...] @missrogue Why she’s my Prof: I didn’t know what a “whuffie” was until I met her. It’s what she calls “the store of social capital that is the currency of the digital world.” This professor has me sitting up straight in the front row and paying attention. I like her sincere style. Hunt specializes in marketing to existing communities but admits that she’s somewhat of a marketing whore (her words) and dedicated consumer. When she’s “handing out whuffie like it’s growin’ on trees,” you know I’ll be first in line. Courses Offered: Online Community Marketing, Personal Branding Required Reading: horsepigcow.com, Whuffie Factor [...]

  47. Best Tech You Can Use | Twitter Professors: 18 People to Follow for a Real Time Education - February 16, 2009

    [...] Required Reading: horsepigcow.com, Whuffie Factor [...]

  48. Nettlive.com » Blog Archive » Twitter Professors: 18 People to Follow for a Real Time Education - February 17, 2009

    [...] @missrogue Why she’s my Prof: I didn’t know what a “whuffie” was until I met her. It’s what she calls “the store of social capital that is the currency of the digital world.” This professor has me sitting up straight in the front row and paying attention. I like her sincere style. Hunt specializes in marketing to existing communities but admits that she’s somewhat of a marketing whore (her words) and dedicated consumer. When she’s “handing out whuffie like it’s growin’ on trees,” you know I’ll be first in line. Courses Offered: Online Community Marketing, Personal Branding Required Reading: horsepigcow.com, Whuffie Factor [...]

  49. Twitter Professors: 18 People to Follow for a Real Time Education | TechWeb - February 17, 2009

    [...] @missrogue Why she’s my Prof: I didn’t know what a “whuffie” was until I met her. It’s what she calls “the store of social capital that is the currency of the digital world.” This professor has me sitting up straight in the front row and paying attention. I like her sincere style. Hunt specializes in marketing to existing communities but admits that she’s somewhat of a marketing whore (her words) and dedicated consumer. When she’s “handing out whuffie like it’s growin’ on trees,” you know I’ll be first in line. Courses Offered: Online Community Marketing, Personal Branding Required Reading: horsepigcow.com, Whuffie Factor [...]

  50. Twitter Professors: 18 People to Follow for a Real Time Education | Kawink Blog - February 17, 2009

    [...] Required Reading: horsepigcow.com, Whuffie Factor [...]

  51. JamieSanford.com » Pay us what you think our content is worth. - February 18, 2009

    [...] Pay us what you think our CONTENT is worth, pay us with traffic, pay us with an increase in Whuffie. Pay us with great comments that spark further [...]

  52. 22 tips to fundraise with twitter (inkl. sehr viel Vorlauftext über das Spenden an sich ;-) « the ambassador - February 20, 2009

    [...] 19.Sei whuffie [...]

  53. 22 tips tp fundraise with twitter (just the list) « the ambassador - February 20, 2009

    [...] 19. Sei whuffie [...]

  54. The “relationship” feed. - February 24, 2009

    [...] said before, if you blog, then you should learn to comment on other blogs. Building your whuffie by spreading comment love on other blogs is super [...]

  55. Twitter Professors: 18 People to Follow for a Real Time Education | Discover All Thats's New on the Web - March 3, 2009

    [...] Tara “missrogue” Hunt @missrogue Why she’s my Prof: I didn’t know what a “whuffie” was until I met her. It’s what she calls “the store of social capital that is the currency of the digital world.” This professor has me sitting up straight in the front row and paying attention. I like her sincere style. Hunt specializes in marketing to existing communities but admits that she’s somewhat of a marketing ***** (her words) and dedicated consumer. When she’s “handing out whuffie like it’s growin’ on trees,” you know I’ll be first in line. Courses Offered: Online Community Marketing, Personal Branding Required Reading: horsepigcow.com, Whuffie Factor [...]

  56. (réflexions)> La réputation doit-elle se réduire à un nombre ? + les identités numériques - March 9, 2009

    [...] vraie richesse en whuffie, qui attire la richesse en argent. C’est en tout cas le conseil que Tara HUNT donne aux [...]

  57. SmartBlog On Social Media » Blog Archive » Live from SXSW: Whuffie gold - March 16, 2009

    [...] a SmartBriefed version of Tara’s soon-to-be-released book, “The Whuffie Factor.” No TweetBacks yet. (Be the first to Tweet this [...]

  58. Marc’s Voice » Blog Archive » More strategic thinking - March 17, 2009

    [...] to Twitter’s lockin strategy and the ramifications of them being able to dictate and control the flow of ‘whuffie’ – the powerful underlying juju which gets Robert Scoble 50,000 – even 100,000 followers – by [...]

  59. Making Whuffie - the New Marketing Paradigm? | share to gain - March 17, 2009

    [...] by increasing their Whuffie, the store of social capital that is the currency of the digital world. Source Making Whuffie View more presentations from Tara Hunt. addthis_url = [...]

  60. Voodoo Ventures - Idea Fuel Blog : Blog Archive : Quick Hits - March 31, 2009

    [...] a ton about co-working and building earning whuffie. Connected w/ co-working space catalysts in Tony in NY, Chris in Phoenix, & Matt in [...]

  61. Actualités R.I.P » Blog Archive » CAMPAGNES GGGGG - April 3, 2009

    [...] Le réseau remplaçant potentiellement l’entreprise (voir à ce propos le livre de Tara Hunt ([1]) et celui de Ori Brafman et de Rod A. Beckstrom [...]

  62. Actualités R.I.P » Blog Archive » ESSAI ESSAI - April 3, 2009

    [...] Le réseau remplaçant potentiellement l’entreprise (voir à ce propos le livre de Tara Hunt ([1]) et celui de Ori Brafman et de Rod A. [...]

  63. 5 Key components to raising whuffie, by Tara Hunt : Kasper Sørensen - April 9, 2009

    [...] Tara Hunt spoke at the Web 2.0 expo where she talked about her upcoming book ‘The Whuffie Factor’ and how to increase your social [...]

  64. My New Investment Plan for a New World | Nate Ritter - April 10, 2009

    [...] and in turn the entrepreneurs. In return I get that nice warm fuzzy feeling and maybe a little whuffie. But, I’m also an entrepreneur, so that can’t be all I can do…. can [...]

  65. Whuffie na #w2e, palestra de Tara Hunt (@missrogue) « Miguel da Rocha Cavalcanti - May 3, 2009

    [...] Hunt lançou há duas semanas um novo livro, chamado de Whuffie Factor. Já está no meu kindle e [...]

  66. Blue Oxen Associates » Holiday Cards and Authentic Connections - May 7, 2009

    [...] Young people know this, but even older folks are catching on. Tara Hunt points out in her book, The Whuffie Factor, that the 50-plus generation is a rapidly growing demographic on the [...]

  67. The Whuffie Factor is a breakthrough book, providing a map to successful online communities. Discussion next Friday. « Happycorey’s Blog - May 14, 2009

    [...] The Whuffie Factor is a breakthrough book, providing a map to successful online communities. Tara Hunt, a.k.a. @missrogue, writes that money isn’t the capital of choice in online communities, it is Whuffie – social capital – and how to raise it is the heart of this book. [...]

  68. Le facteur whuffie « Mondes virtuels - May 15, 2009

    [...] le livre de Tara Hunt attendu depuis longtemps, qui vient de paraître sous le titre “The Whuffie Factor“. A noter que le terme de whuffie est repris d’un très bon roman de Cory Doctorow [...]

  69. Political Jib.com » Francine Hardaway: A Primer on Twitter - May 26, 2009

    [...] Hunt, one of the panelists and author of “The Whuffie Factor” http://www.horsepigcow.com/book-the-whuffie-factor/ just showed a slide show of 40 random tweets from people she follows, and the results were 1) [...]

  70. WordCamp SF 2009 highlights | YieldBuild Blog - May 30, 2009

    [...] media PR whiz Tara Hunt, doing a conference junket for her book The Whuffie Factor, talked about social capital. (see slides here) Establish connections and build [...]

  71. Raising your Whuffie | Souter Consulting Limited - June 12, 2009

    [...] is currently plugging her book The Whuffie Factor, of which this is a summary: The book that will catch the crest of Web 2.0 and show how any [...]

  72. Cost of Winning A Macbook Air - The Whuffie Factor | The Dude Dean - July 4, 2009

    [...] Twitter, my 146 Followers Plurk, my 538 friends Iconbuffet and my 234 friends Facebook. This is the Whuffie Factor I had in my favor. 1547 or so people (some are dupes), that is about a dollar a person. All my [...]

  73. Live Locally, Think Globally | San Diego Micro-Finance - July 8, 2009

    [...] and in turn the entrepreneurs. In return I get that nice warm fuzzy feeling and maybe a little whuffie. But, I’m also an entrepreneur, so that can’t be all I can do…. can [...]

  74. Boek schrijven - klanten krijgen via internet voor de ZZP-er | Erno Hannink - July 22, 2009

    [...] helpen om 2 zeer leuke boeken naar Nederland te krijgen. Het gaat om de Nederlandse vertaling van The Whuffie Factor (Tara hunt) en Personality Not Included (Rohit Bhargava). Dit zijn 2 erg interessante boeken die [...]

  75. What are your goals? | Digital Strategist - October 18, 2009

    [...] Building relationships Building strong relationships with influencers online is one of the most effective ways to keep building positive social currency, or ‘Whuffie‘ as it was coined by Cory Doctorow and used by Tara Hunt. [...]

  76. „Der Whuffie Faktor – So viel ist Ihre Reputation wert“ auf karrierebibel.de – Jeden Tag mehr Erfolg! - October 27, 2009

    [...] Autorin und Personal Branding Expertin Tara Hunt hat darüber vor kurzem gar ein eigenes Buch geschrieben – “Der Whuffie Faktor”. [...]

  77. Embrace the Chaos « New Mexico Family Resource Management - October 29, 2009

    [...] influx from all over the world. Are we going to freak out? No …. take advantage of the social networking chaos. Embrace the Chaos (and other scary tales of the social web) View more documents from Tara [...]

  78. Nathasor.in › Marre d’aller au bureau ? Rejoignez la révolution coworking! - November 12, 2009

    [...] des entreprises. Le réseau remplaçant potentiellement l’entreprise (voir à ce propos le livre de Tara Hunt et celui de Ori Brafman et de Rod A. [...]

  79. Free Business Book Giveaway - November 12, 2009

    [...] copies of their best selling books here, and in 4 other places.  Mitch Joel, Tamar Weinberg, Tara Hunt, Chris Brogan + Julien Smith, Gary Vaynerchuk, Avinash Kaushik and John Jantsch were generous [...]

  80. Top 5 Must-Read Social Media Books - November 13, 2009

    [...] lesson comes from The Whuffie Factor by Tara [...]

  81. Win a Social Media Marketing Library | Home Business | Drop Shipping | Wholesale | Network Marketing - November 14, 2009

    [...] of Separation by Mitch Joel, Web Analytics 2.0 by Avinash Kaushik, Duct Tape Marketing by well, me, Whuffle Factor by Tara Hunt and CrushIt by Gary [...]

  82. 5 Best Social Media Books | Marketing - November 15, 2009

    [...] The Whuffie Factor by Tara Hunt [...]

  83. Thinking Digital Conference Day 3 and Round-up, Newcastle upon Tyne | NTI Leeds - December 1, 2009

    [...] store of social capital that is the the currency of the digital world, as per he latest book ‘The Whuffie Factor’.  Tara’s idea is that our business and personal reputation in the digital world is dependent [...]

  84. Why Print Books on Social Media Are Valuable… « p@rick:media_tech_social - December 20, 2009

    [...] The Whuffie Factor by Tara Hunt [...]

  85. Top 5 Must-Read Social Media Books « Tanveer67's Blog - December 31, 2009

    [...] #2 – Turn the Bullhorn Around This lesson comes from The Whuffie Factor by Tara [...]

  86. Brugergenereret indhold » Birgitte Sværke Pedersen - January 4, 2010

    [...] kan downloades gratis og det gav en fattig studerende råd til at bestille Tara Hunts The Whuffie Factor,  som kommer en af de nærmeste dage med [...]

  87. Sosiaalinen pääoma / Road Light Median ensimmäinen parahdus (osa 2.) « Road Light Media's Blog - January 4, 2010

    [...] Tämän blogin sisällöstä olen paljon velkaa Tara Huntille, joka ei usko päällekäyviin viesteihin tai vahvojen brändien luomiseen, vaan ainoastaan suhteiden rakentamiseen ja niiden tuomaan voimaan. Tara Hunt on Citizen Agecyn perustaja jäsen ja kirjoittanut käsittelemäni aiheen tiimoilta kirjan The Whuffie Factor. [...]

  88. Test Social Media Book « Tu Ghe - January 20, 2010

    [...] lesson comes from The Whuffie Factor by Tara [...]

  89. 对话 ‧ 社会化媒体 › 关于社会化媒体必读的5本书 - February 26, 2010

    [...] The Whuffie Factor [...]

  90. Online reputatie (=whuffie) wordt de nieuwe dollar « Fee Naaijkens - March 28, 2010

    [...] Cory Doctorow. Zelf maakte ik voor het eerst kennis met whuffie toen ik het boek las van Tara Hunt (The Whuffie Factor). Hunt beschrijft de mogelijke toegevoegde waarde van sociale netwerken voor bedrijven: [...]

  91. Meet Tara Hunt (Whuffie! Power!) Today! | Creative Traction - April 23, 2010

    [...] to meet Tara Hunt today. I learned more about Whuffie power and can’t wait to read her new book shipping next week. I’m going to do a great write up in the next few days… [...]

  92. conférence Webcom 2010 « Blogue de Nathalie Duval - May 26, 2010

    [...] Tara Hunt, pionnière et experte en marketing et en communautés en ligne et  auteure, “The whuffle factor“. Le site de la conférence  contient aussi  un blogue où j’ai lu un article fort [...]

  93. Eyes Bigger Than My End Table « PR Musings - June 8, 2010

    [...] by Shel Israel & Robert Scoble: How Blogs are Changing the Way Businesses Talk with Customers and Whuffie Factor by Tara Hunt: Using the Power of Social Networks to Build Your [...]

  94. Meet Tara Hunt (Whuffie! Power!) Today! « Creative Traction - June 13, 2010

    [...] to meet Tara Hunt today. I learned more about Whuffie power and can’t wait to read her new book shipping next week. I’m going to do a great write up in the next feww days… [...]

  95. Meet Tara Hunt (Whuffie! Power!) Today! « Creative Traction - June 13, 2010

    [...] to meet Tara Hunt today. I learned more about Whuffie power and can’t wait to read her new book shipping next week. I’m going to do a great write up in the next feww days… [...]

  96. Change a lot » Blog Archive » a promise of marketing (with social media) - June 14, 2010

    [...] the past I read “The whuffie factor” by Tara Hunt which spiked an interest in me as to use social media to gain what she called [...]

  97. Moving shop « Mommy Said What? - June 18, 2010

    [...] I can say that only because I’ve just returned from a conference. And read a book while I was [...]

  98. Geek is a Global Language – But Twitter is Not (yet) | We Blog The World - June 21, 2010

    [...] [...]

  99. Community Manager Tip: More Listening, Less Talking « Fast Wonder: Online Community Management - July 7, 2010

    [...] The Whuffie Factor (turn the bullhorn around) [...]

  100. Burp : The Whuffie Factor - July 28, 2010

    [...] d’un beau tourbillon professionnel, qui n’est pas étranger à mon intérêt pour The Whuffie Factor, dont le sous-titre est Using The Power Of Social Networks To Build Your [...]

  101. Embracing the ‘Whuffie Factor’ | Sarah Athey - September 7, 2010

    [...] currently busy reading ‘The Whuffie Factor’ by Tara Hunt. For those of you who haven’t read it, it’s a fantastic book in which Hunt [...]

  102. The Verdict Is In: Innovation is a long social process in which serendipity matters « Kristin Wolff - September 28, 2010

    [...] to constantly defend the idea that connectivity (social capital or “whuffie” if you are Tara Hunt fan) is a good in and of itself, even as we worked to channel it into key community [...]

  103. Don’t squander your social capital — Janet Fouts - Social Media Coach - October 12, 2010

    [...] they’ve read. How much Klout you have is one way to measure it. Tara Hunt calls it “Whuffie“. Whatever it is, the better your social capital the more likely it is your followers will [...]

  104. Don Peppers & Trustability | Loyalty Truth Blog - October 22, 2010

    [...] winning brands in the future will build “Trustability“, a loyalty version of Whuffie that more often than not will mandate trading a short term loss for a longer term gain. Those [...]

  105. Top 5 Must-read Social Media Books | Partner Community Forum - October 22, 2010

    [...] lesson comes from The Whuffie Factor by Tara [...]

  106. Karma online? | Mea´s - November 16, 2010

    [...] första som slog mig när jag läste boken ”The power of social networking, using the whuffie factor to build your business” av Tara Hunt var hur logiskt det var. Det här med whuffie alltså. På samma sätt som mamman i [...]

  107. We Don't Talk Anymore | KickApps.com - November 21, 2010

    [...] most highly regarded thought leaders and practitioners, and author of the upcoming book The Whuffie Factor, talks about this in terms of connections, reputation and subsequently, a brand’s social [...]

  108. We Don’t Talk Anymore | The KickApps Blog - November 24, 2010

    [...] most highly regarded thought leaders and practitioners, and author of the upcoming book The Whuffie Factor, talks about this in terms of connections, reputation and subsequently, a brand’s social [...]

  109. Ta hand om din whuffie! | It's not me, it's you. - December 1, 2010

    [...] The Whuffie Factor av Tara Hunt är en mycket lärorik bok, oavsett om du läser den som privatperson eller i egenskap av anställd eller ledning på ett företag. [...]

  110. The Whuffie Factor, ou comment mieux appréhender le potentiel du 2.0 | L'Œil au Carré - December 13, 2010

    [...] cette semaine post-LeWeb’10, difficile de passer à côté de Tara Hunt et du Whuffie Factor. C’était d’ailleurs déjà un peu le cas ces derniers mois, tous les livres touchant [...]

  111. TummelVision 46: Tara Hunt Talks Whuffie, Delicious, and Shwowp! - December 17, 2010

    [...] Hunt, tummler par excellence, entrepreneur, and author of The Whuffie Factor, talks with Deborah Schultz and Kevin Marks about Wikileaks, the demise of Delicious, the uses of [...]

  112. Suggested Reading List – Books Published by Canadian Social Media Gurus « TheRunningStart - December 27, 2010

    [...] my down time over the holiday season, I decided to finally sit down and read The Whuffie Factor written by Tara Hunt.  Tara is a Canadian social media guru who was listed as one of the most [...]

  113. Whuffie na #w2e, palestra de Tara Hunt (@missrogue) | Miguel da Rocha Cavalcanti - January 15, 2011

    [...] Hunt lançou há duas semanas um novo livro, chamado de Whuffie Factor. Já está no meu kindle e recomendo. Leia também:Confirmado: vou a Web [...]

  114. Eyes Bigger Than My End Table | Red Sky Public Relations - January 26, 2011

    [...] by Shel Israel & Robert Scoble: How Blogs are Changing the Way Businesses Talk with Customers and Whuffie Factor by Tara Hunt: Using the Power of Social Networks to Build Your [...]

  115. Communication non violente, marketing et Whuffie, Pardon?!? | Micheline Bourque - February 5, 2011

    [...] directe? Voilà que je tombe sur un livre recommandé par Mitch Joel, président de Twist Image: The Whuffie Factor, Using the Power of Social Networks To Build Your Business, écrit par Tara Hunt, une Canadienne qui mène une carrière assez prolifique aux USA dans le [...]

  116. Do you want to tap into social media? Or vice versa? - February 11, 2011

    [...] call it whuffie, social capital, kudos, whatever you want to call it. That’s the Holy Grail of social [...]

  117. Qu’est ce que le co-working? « CO WORKING A PARIS - February 23, 2011

    [...] Le réseau remplaçant potentiellement l’entreprise (voir à ce propos le livre de Tara Hunt (The whuffie factor) et celui de Ori Brafman et de Rod A. Beckstrom (The starfish and the [...]

  118. 8 Steps to Boost Audience Engagement – the Social and Engaging Blog - March 1, 2011

    [...] [...]

  119. Le web social, c’est bon, mangez-en ! – Epilogue « Le Blog de LunaWeb - March 2, 2011

    [...] à vous caler sous le bras pour en avoir plus, nous vous recommanderions le fameux « Whuffie Factor » de Tara [...]

  120. Episode 14 is an interview with Tara Hunt of Schwowp.com | SSKTN.COM - March 3, 2011

    [...] The Whuffie Factor (Book site) / [...]

  121. Branding, Graphic Design, Branding, Brand Stratgy, Web Design, SEO, Package Design, Marketing —Straydog Marketing + Design - March 18, 2011

    [...] #2 – Turn the Bullhorn Around This lesson comes from The Whuffie Factor by Tara [...]

  122. Tara Hunt interviews Marilyn Waring on measuring a country’s health and wealth | NFB.ca blog - April 5, 2011

    [...] past 15 years living her life online. In April 2009, her book on Web 2.0 and community marketing The Whuffie Factor was released with Crown Publishing. She lives in Montreal, travels around the world speaking, is [...]

  123. Getting Interactive with HiMA | GlobalWrites - April 6, 2011

    [...] speaker for their annual conference Interactive Strategies ’08: Secrets Exposed will be Tara Hunt, author of the soon-to-be-published The Whuffie Factor. Follow [...]

  124. Fuel Conference – the event | David Hughes - April 20, 2011

    [...] a brilliant rapidfire presentation style – 260 slides in fast succession. Tara’s book The Whuffie Factor looks like it’s going to be a great read when it’s [...]

  125. Comunicando ideas: Como aumentar la conversación en tu blog | MisterIdea - June 8, 2011

    [...] concluir me gustaría citar un concepto que conocí gracias al libro Sentido Social llamado The Whuffie Factor de Tara Hunt: El capital social, relacionado con el contenido, en cuanto a valor que puede [...]

  126. Build trust first on Twitter - June 8, 2011

    [...] is where the “whuffie factor” comes in. Tara Hunt describes this concept in her books, emphasizing that anyone using Twitter [...]

  127. Le site dédié au Co-working en France ! : myCoWorkTeam - June 19, 2011

    [...] Le réseau remplaçant potentiellement l’entreprise (voir à ce propos le livre de Tara Hunt (The whuffie factor) et celui de Ori Brafman et de Rod A. Beckstrom (The starfish and the [...]

  128. Entrepreneur a los 40 — Punto a Punto Weblog – Business are fun – Córdoba - July 5, 2011

    [...] Tara Hant, una canadiense que creó un sitio social de compras llamado Buyosphere y escribió un par de libros, entre otras [...]

  129. To web site, the most important task: think about why people will continue to visit your site - September 9, 2011

    [...] (Cory Doctorow called Whuffie, it is the theme of the book Tara Hunt, the factors of Whuffie (http://www.horsepigcow.com/book-the-whuffie-factor/)) with the mutual tied together is credit feeling, people through the DuoCi with one another so as [...]

  130. Getting Interactive with HiMA | GlobalWrites - September 14, 2011

    [...] speaker for their annual conference Interactive Strategies ’08: Secrets Exposed will be Tara Hunt, author of the soon-to-be-published The Whuffie Factor. Did you like this? Share [...]

  131. Bespreking boek Durf te vragen - Lifehacking - November 4, 2011

    [...] dat je vraag beantwoord wordt. Het moet ook een goede vraag zijn en het helpt als je een reputatie (whuffie) hebt en mensen jou willen helpen.Naast het gemak waarmee je tegenwoordig kunt delen, geven de [...]

  132. Bespreking boek Durf te vragen | de Personeelsman - November 12, 2011

    [...] dat je vraag beantwoord wordt. Het moet ook een goede vraag zijn en het helpt als je een reputatie (whuffie) hebt en mensen jou willen [...]

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