Tara Hunt is:
- Director of Audience Development at Totem
- An Interdisciplinarian
- Co-Founder of Buyosphere (Fashion Tech Startup – offline now – story here)
- A public speaker (150+ conferences)
- An author (published in 7 languages: English, French, Portuguese (Brazillian), Indonesian, Japanese, Dutch + Korean)
- A columnist at: Inc.om, Harvard Business Review, Daily Muse, Women2.0
- A Coworking space founder and a cofounder of the worldwide Coworking Movement
- One of the most influential women in technology (according to Fast Company) and a Woman To Watch (according to Entrepreneur Mag)
- Mom of
teenageadult son, Thaddeus (Tad)
- Doggie Mom of (rescued pugs) Ridley + Lizzie
- A karaoke addict
- Totally Googleable
You can find me on…
- And more…I’ve lost track, but I join pretty much every site under missrogue or tarahunt, so find me at your faves!
The Personal Stuff
The Trouble With Normal…
Born in Saskatoon, Saskatchewan and raised in small town Alberta, Sundre [on a farm] [with cows], I am the least likely city girl you will ever meet. Yet, the bigger, the smellier, the more crowded the city, the happier I am. I prefer city scapes to mountain views and I think the most beautiful thing in the world is old, slightly broken down city architecture.
I currently live in San Francisco, California
Montreal, Quebec Toronto, Ontario. The couple of years have been incredibly exciting for me. I was in Toronto, running my own business and writing on this blog, when I was recruited to go to San Francisco to join an exciting stealth startup called Ojos, which became Riya, who became Like (and is now Google’s Products.google.com). I left Riya in May of 2006 to start my own business Citizen Agency. I also opened my own coworking space in November 2006.
In September of 2013, I moved BACK to Toronto and am now joining Totem as their Director of Audience Development.
Although I spend a good deal of time railing against marketing and consumerism, I am by profession an Online Marketing professional and, well, a consumer to the nth degree. You can ask anyone who knows me. I think these three personalities can meet in the middle, though, and I think that makes me more effective. I think about the consumer…the person, the living, breathing, thinking, feeling being that is out there looking for good ways to spend her hard-earned money. I have never believed in mass anything, because people are individuals and not ‘targets’. People don’t buy brands, they buy hope, stories, memories, necessities, etc.
Take off your marketing hat and put on your regular every-day person who has some money in your pocket (i.e. consumer) hat and you’ll see what I mean, but remember that we all have different experiences, memories, desires and needs.
“With great power comes great responsibility” – Uncle Ben in Spiderman
“The trouble with normal is it only gets worse” – Bruce Cockburn
“Well-behaved women seldom make history” – Laura Thatcher Ulrich
“Make a customer, not a sale.” – Katherine Barchetti