About

Quick Facts:

Tara Hunt is:

You can find me on…

The Personal Stuff

The Trouble With Normal…

Born in Saskatoon, Saskatchewan and raised in small town Alberta, Sundre [on a farm] [with cows], I am the least likely city girl you will ever meet. Yet, the bigger, the smellier, the more crowded the city, the happier I am. I prefer city scapes to mountain views and I think the most beautiful thing in the world is old, slightly broken down city architecture.

I currently live in San Francisco, California Montreal, Quebec Toronto, Ontario. The couple of years have been incredibly exciting for me. I was in Toronto, running my own business and writing on this blog, when I was recruited to go to San Francisco to join an exciting stealth startup called Ojos, which became Riya, who became Like (and is now Google’s Products.google.com). I left Riya in May of 2006 to start my own business Citizen Agency. I also opened my own coworking space in November 2006.

In July of 2009, I left San Francisco to return to my homeland, Canada, and settle into the gorgeous city of Montreal, via a karaoke roadtrip across America. I co-founded Buyosphere.

In September of 2013, I moved BACK to Toronto and am now at MSLGROUP leading their Social Digital team in Canada.

Tara's Migration
[my migration thusfar]

Although I spend a good deal of time railing against marketing and consumerism, I am by profession an Online Marketing professional and, well, a consumer to the nth degree. You can ask anyone who knows me. I think these three personalities can meet in the middle, though, and I think that makes me more effective. I think about the consumer…the person, the living, breathing, thinking, feeling being that is out there looking for good ways to spend her hard-earned money. I have never believed in mass anything, because people are individuals and not ‘targets’. People don’t buy brands, they buy hope, stories, memories, necessities, etc.

Take off your marketing hat and put on your regular every-day person who has some money in your pocket (i.e. consumer) hat and you’ll see what I mean, but remember that we all have different experiences, memories, desires and needs.

Favourite Quotes:

“With great power comes great responsibility” – Uncle Ben in Spiderman

“The trouble with normal is it only gets worse” – Bruce Cockburn

“Well-behaved women seldom make history” – Laura Thatcher Ulrich

“Make a customer, not a sale.” – Katherine Barchetti

My Resume:

http://www.linkedin.com/in/missrogue

PDF Version

My Travel Map:

TripIt - recording my travel history for the past 4 years

Trackbacks/Pingbacks

  1. The Yourdon Report » Blog Archive » Bookmarks, Ma.gnolia, and Feedburner - December 27, 2006

    […] I’ve decided to collect, upload, and publish a list of the noteworthy and recommended bookmarks that I stumble upon each day — something that I should have done long ago, but was only recently motivated to do while observing how effortlessly Tara Hunt accomplished it on her HorsePigCow: marketing uncommon blog. […]

  2. Digital Common Sense » A prediction that caught my eye - January 3, 2007

    […] This prediction comes from Tara Hunt aka MissRogue at HorsePigCow, excerpted from 2007: My predictions. Tara’s an online marketing professional and dabbles in a great many things. She isn’t a telecom geek, but she often represents the uber consumer’s view. People’s disatisfaction with their cell providers/telcos will grow to new heights […]

  3. EPsocial » Blog Archive » The Clue Train Series - Part i - January 25, 2007

    […] I first heard of the book on Tara Hunt’s blog Horse Pig Cow. I decided it was worth a read because it sounded REALLY interesting. I picked the book up at a half price book store and started the first chapter. I was subsequently blown away. Unfortunately after the purchase I have moved twice and started a new job (not really conducive to reading) and the book got filed away in a box somewhere…until last night! I found it. YAY! As I plow through the different chapters, I am going to do my best to summarize the main points as I see them. Stay tuned. […]

  4. » Thanks Tara! Well, It’s Not Exactly A Project…Yet. - March 19, 2007

    […] […]

  5. RevenueToday » Tune In and Tune Up - April 6, 2007

    […] Next week on the Affiliate Thing my co-host Shawn Collins and I will be talking with Tara Hunt, an online marketing expert. She’s got a great blog (with a great name) and we’ll be talking with her about Pinko Marketing, scalable relationship building, why PR doesn’t work, and what particular companies that are doing interesting marketing things. We’ll also be chatting about the regular weekly affiliate happenings. Tune in. You can also check out other interview from this week with Converseon CEO Rob Key. […]

  6. Julian On Software » HorsePigCowJoe — a Yahoo pipe for merging and filtering Chris Messina and Tara Hunt’s blogs - April 21, 2007

    […] and Tara are great leaders in their respective web 2.0 communities of interest — Chris in open web […]

  7. Data OnRamps | BrandBrains - April 24, 2007

    […] out Tara Hunt’s case study of Twitter and what she calls Data OnRamps. Great […]

  8. Church of the Undersigned » Blog Archive » Spiritual wisdom is not limited to “religion” - May 12, 2007

    […] go to Tara Hunt at HorsePigCow: Marketing Uncommon for the original link to the Maori Proverb […]

  9. Dinner with Tara Hunt in Calgary July 3rd « Kempton’s blog - June 23, 2007

    […] am a big fan of Tara Hunt’s writing (check out her insightful blog) for a while now. When I saw that Tara is visiting […]

  10. ::HorsePigCow:: marketing uncommon » Off Topic: On Aging - June 29, 2007

    […] sound like a complete bimbo. I’ve been using ‘HorsePigCow’ more and more (see my About page for further […]

  11. Dinner with Tara Hunt in Calgary July 3rd (tonight) « Kempton’s blog - July 3, 2007

    […] been a big fan of Tara Hunt’s writing for a little while now (check out her insightful blog). When I saw that Tara is […]

  12. Powerful Women: But are they Ugly? Hot? Cute? « Life Gives You Lemons - October 14, 2007

    […] are they Ugly? Hot? Cute? Sunday October 14th 2007, 2:19 pm Filed under: Uncategorized No Tara, it’s not just you: Is it just me, or does everyone else notice that women who make it to […]

  13. My Curious Life » Government 2.0 - October 16, 2007

    […] Tara Hunt (a.k.a. Miss Rogue) made a request yesterday on her blog asking for answers to five questions she has about government. The answers so far, while few, are definitely interesting, and I hope that more people will comment (hint: that means you, dear reader!). […]

  14. Version 46 of Ugly Betty - The Yourdon Report - Blogging the impact of computer-related technology trends, and whatever else catches my interest. - October 25, 2007

    […] 170-slide presentation on “Government Next“. And I also included a link to Tara’s bio page on her […]

  15. Unilever Centre for Molecular Informatics, Cambridge - petermr’s blog » Blog Archive » Open Data: I want my data back! - January 4, 2008

    […] clearly work to do there, although it’s interesting that ‘even’ people such as Tara Hunt are reacting (also on Twitter, of course) with; “I’m appalled that someone can take my […]

  16. Women Bloggers « Ad Your Comment Here - February 23, 2008

    […] Tara Hunt uses her blog, HorsePigCow to add refreshing dose of constructive criticism to the marketing field, […]

  17. » Book Buying: Chapters-Indigo’s New Community MEGO: My Eyes Glaze Over - March 22, 2008

    […] included or linked to. The other day I wrote about Changing the Book Buying Experience and today Tara Hunt at Horse Pig Cow writes about Chapters – Indigo and their new social […]

  18. Yesh.com :: Brian Russell » myncCamp - TV Station does a BarCamp - April 16, 2008

    […] it in a very cool way. By holding a barcamp style meeting. Plus the very smart and inspirational Tara Hunt is coming to NC! The point of myncCamp is to get the members of the local RDU area (and […]

  19. Crouch, touch, pause, engage! « backpass.org - July 27, 2008

    […] kind of role seems to be a bit part of what my job is settling down to become (with a chunk of what Tara Hunt used to call Pinko Marketing as […]

  20. Open Relationships and the Long Tail of Pain | Gauravonomics Blog - July 31, 2008

    […] Messina and Tara Hunt not only co-founded social media agency Citizen Agency and helped start the coworking movement, […]

  21. Pistachio Consulting Inc. » San Francisco Bound - August 19, 2008

    […] which is SF’s own entrant into the co-working revolution. Huge thanks to my friend and hero Tara Hunt for letting us all use the venue to meet and greet. RSVP here addthis_url = […]

  22. (vu sur le web)> T’as combien de Whuffies ? + les identités numériques - October 10, 2008

    […] de la là, Tara Hunt a rédigé un Whuffie Factor : l’idée est que dans les communautés numériques, le capital […]

  23. Talk Social News Episode 12: Talking Whuffi with Tara Hunt aka Missrogue, twitter for voting & twitter for terrorists?, Linkedin, Opera, and Windows 7 | Talk Social News - November 3, 2008

    […] week on Talk Social News, we’re thrilled to feature our first female guest, Tara Hunt aka Missrogue. Tara is author, marketing expert, BarCamp Queen and blogs at […]

  24. ITSinsider » Blog Archive » ITSinsider Annual Gift-Giving Suggestions - December 14, 2008

    […] Tara Hunt needs no introduction in the ranks of the social media elite, but may be less known in the corporate community of Enterprise 2.0 enthusiasts. I’m particularly looking forward to her book because I admire Tara for her unshakable faith regarding how social networking is bringing out the best in us. Tara’s thesis (and it is proven again and again) is the currency of the 2.0 economy is not $, but rather social capital, which conveniently leads to $. (I’m paraphrasing, but I’m sure Tara will correct me if I’m wrong.) You can pre-order the book today, but it won’t be shipping until Q2. And might I remind everyone, by Q2 in this economic downturn, we all may be very interested in increasing our net worth in social capital. So, do something good today for the world and pre-order Tara’s book, “The Whuffie Factor. ” I did. (I also ordered Paul Gillin’s Secrets of Social Media Marketing. Gillin is one of the very best writers on social media marketing. Another great suggestion, and it’s available now.) […]

  25. RonAmok! » Twitter Karma vs. Social Dogma - February 23, 2009

    […] them. For example, although we’ve never had an online or offline conversation, I do know that Tara Hunt (http://twitter.com/missrogue) has a new book called The Whuffie Factor coming out. So I counted […]

  26. Ada Lovelace Day 2009 « A Free Born Englishman - March 24, 2009

    […] uninspiring one-size-fits-all approach” to adaptive equipment. More in this Guardian piece. Tara Hunt, who is running like hell with Cory Doctorow’s ‘Whuffie’ idea – a measure of […]

  27. “Whuffie Factor”: Le capital social pour remplacer la publicité ? : Entreprise Globale - April 6, 2009

    […] Tara Hunt, une spécialiste en marketing et en gestion des communautés,  a repris cette histoire. Cette dernière est à l’origine du mouvement du Pinko marketing. Elle en a tiré une théorie du “Whuffie factor“.En deux mots, le Pinko marketing prend le relais du manifeste des évidences (cluetrain manifesto). Pour faire simple, ces deux mouvances font un constat: avec l’avènement d’internet, les communautés en ligne ont de plus en plus de pouvoir(1). Il faut dorénavant être a leur écoute sous peine d’en subir les conséquences. […]

  28. Le blog de Tom » Blog Archive » “Whuffie Factor”: Le capital social pour remplacer la publicité ? - April 6, 2009

    […] Tara Hunt, une spécialiste en marketing et en gestion des communautés, a repris cette histoire. Cette dernière est à l’origine du mouvement du Pinko marketing. Elle en a tiré une théorie du “Whuffie factor“.En deux mots, le Pinko marketing prend le relais du manifeste des évidences (cluetrain manifesto). Pour faire simple, ces deux mouvances font un constat: avec l’avènement d’internet, les communautés en ligne ont de plus en plus de pouvoir(1). Il faut dorénavant être a leur écoute sous peine d’en subir les conséquences. […]

  29. Neighborhood marketing « R2´s Blog - April 9, 2009

    […] time. John Maeda, the President of RISD gave a great presentation on creative leadership, while Tara Hunt shook some corporate foundations with the Whuffie factor ideology. In essence, my personal key take […]

  30. Tara Hunt on Social Media: The Whuffie Factor « Marketing & Innovation - May 12, 2009

    […] Tara Hunt is a name that means a lot to Social Media experts but not only. Enterprise marketers are also – or should be – familiar with her earlier attempts at promoting a new form of marketing philosophy entitled Pinko Marketing, the aim of which was to prolong the work that had been initiated by the cluetrain manifesto team at the end of the 1990’s. […]

  31. Interview avec Tara Hunt : Mettez du “Whuffie” dans votre stratégie 2.0 « Marketing & Innovation - June 19, 2009

    […] Tara Hunt est un nom qui compte dans le microcosme des médias sociaux (alias 2.0), mais aussi au-delà. Et tout marketeur professionnel aguerri est – ou du moins devrait – être familier de ses tentatives antérieures de promotion d’une nouvelle philosophie du marketing, intitulée Pinko marketing – dont le but était de poursuivre le travail initié par les auteurs du cluetrain manifesto, à la fin des années 1990 il y a exactement 10 ans. Son implication dans le mouvement des Barcamps (forums collaboratifs du Web dont il existe des déclinaisons dans le monde entier) ou du “coworking” (espaces de travail partagés) ne l’a pas empêchée de s’investir dans un nouvel ouvrage intitulé – bizarrement – le “facteur Whuffie” (The “Whuffie Factor”). […]

  32. Avéyo » Blog Archive » Interview avec Tara Hunt : Mettez du “Whuffie” dans votre stratégie 2.0 - June 19, 2009

    […] Tara Hunt est un nom qui compte dans le microcosme des médias sociaux (alias 2.0), mais aussi au-delà. Et tout marketeur professionnel aguerri est – ou du moins devrait – être familier de ses tentatives antérieures de promotion d’une nouvelle philosophie du marketing, intitulée Pinko marketing – dont le but était de poursuivre le travail initié par les auteurs du cluetrain manifesto, à la fin des années 1990 il y a exactement 10 ans. Son implication dans le mouvement des Barcamps (forums collaboratifs du Web dont il existe des déclinaisons dans le monde entier) ou du “coworking” (espaces de travail partagés) ne l’a pas empêchée de s’investir dans un nouvel ouvrage intitulé – bizarrement – le “facteur Whuffie” (The “Whuffie Factor”). […]

  33. Les community manager ? « Je suis divisée à ce sujet»  (Tara Hunt) | Webmarketing | Webmarketing & co'm - June 21, 2009

    […] Tara Hunt est un nom qui compte dans le microcosme des médias sociaux (alias 2.0), mais aussi au-delà. Et tout marketeur professionnel aguerri est – ou du moins devrait – être familier de ses tentatives antérieures de promotion d’une nouvelle philosophie du marketing, intitulée Pinko marketing – dont le but était de poursuivre le travail initié par les auteurs du cluetrain manifesto, à la fin des années 1990 il y a exactement 10 ans. Son implication dans le mouvement des Barcamps (forums collaboratifs du Web dont il existe des déclinaisons dans le monde entier) ou du “coworking” (espaces de travail partagés) ne l’a pas empêchée de s’investir dans un nouvel ouvrage intitulé – bizarrement – le “facteur Whuffie” (The “Whuffie Factor”). […]

  34. Weekly blog posts (weekly) « Lelapin’s Weblog - June 27, 2009

    […] Tara Hunt est un nom qui compte dans le microcosme des médias sociaux (alias 2.0), mais aussi au-delà. Et tout marketeur professionnel aguerri est – ou du moins devrait – être familier de ses tentatives antérieures de promotion d’une nouvelle philosophie du marketing, intitulée Pinko marketing – dont le but était de poursuivre le travail initié par les auteurs du cluetrain manifesto, à la fin des années 1990 il y a exactement 10 ans. Son implication dans le mouvement des Barcamps (forums collaboratifs du Web dont il existe des déclinaisons dans le monde entier) ou du “coworking” (espaces de travail partagés) ne l’a pas empêchée de s’investir dans un nouvel ouvrage intitulé – bizarrement – le “facteur Whuffie” (The “Whuffie Factor”). […]

  35. Residency Interest Group » Packin’ Up and Movin’ On - November 4, 2009

    […] market, searching for that first job, or maybe just a different job; not just for the potential Dr. HorsePigCow.  How?  Just rephrase the questions in terms of the […]

  36. Residency Interest Group » Who Wants to be a Resident? - November 20, 2009

    […] few days ago, Tara Hunt over at HPG posted a slideshow she created for the 2009 Arizona Entrepreneurship Conference.  […]

  37. Tara Hunt is all about inspiration in ‘10. « Staples Canada Blog – How's Business? - January 6, 2010

    […] 21st century renaissance woman if ever there was one, Tara Hunt is an entrepreneur, pioneer of Web 2.0, public speaker, author, mom, admitted karaoke addict, […]

  38. I’m going to WordCamp! WordCampBoston, here I come! | Micheline Bourque - January 20, 2010

    […] to have famous and very interesting female bloggers here in Montreal. Michelle Blanc, Kim Vallee, Tara Hunt are a real treat. We have less famous bloggers and experts, like Diane Bourque, with whom I'll […]

  39. ni.vu.ni.connu / Branché 24/7 - February 4, 2010

    […] 58 minutes de télé et 6 experts, dont Jaron Lanier (You are not a gadget), Raymond Laflamme et Tara Hunt (The Whuffie Factor). […]

  40. Social Media Strategy: 5 Keys to Creating a Successful Online Brand - February 5, 2010

    […] Ziggs, ClaimID, LookUpPage, CV 2.0, and Visual CV. We then moved into Blogs and Angelika quoted Tara Hunt, author of “The Whuffie Factor“. Tara has 8 Tips for the courageous people diving […]

  41. 10 astuces pour écrire un article à succès - ITCom3 - February 27, 2010

    […] Tara Hunt […]

  42. Med 2.0 » Blog Archive » 10 Things You Should Know About Social Media - March 9, 2010

    […] your mediocre product/marketing into something that it isn’t (see point #2). For more, read Tara Hunt’s “Your Social Media Strategy Won’t Save You” presentation from the 2009 Web 2.0 […]

  43. Tara Hunt interviewed | Broadcasting Brain - different thoughts about thinking differently - April 5, 2010

    […] Tara Hunt is an entrepreneur, the author of The Whuffie Factor (reviewed here) and has been blogging regularly since 2004.  She has previously started and run businesses like Rogue Agency and Citizen Space, a co-working environment. She is now working on a new start-up, Shwowp, as a co-founder and is working on her next book. […]

  44. Burp : The Whuffie Factor - July 28, 2010

    […] à propos des joies de Facebook et des médias sociaux dans un contexte d’affaires, Tara Hunt elle, a […]

  45. Put Customers and Employees First, Not Money : Freedom to Think and Dream Big - August 10, 2010

    […] This statement has proved to be true for centuries and was recently mentioned by well known blogger Tara Hunt. Here is an example that is certainly the case when, as an animal or pet becomes a profit center, […]

  46. 10 astuces pour écrire un article à succès « Pierre Rouarch - August 22, 2010

    […] Tara Hunt […]

  47. live your talk » Blog Archive » 9 tips tips tips on public speaking mojo from WomenWhoTech’s Telesummit - September 19, 2010

    […] own standouts and content suggestions for next year. Techcrunch CEO Heather Harde plus Tara Hunt, Cathy Brooks, Shireen Mitchell, and 20+ other awesome presenters joined the speaker slate and […]

  48. Practical Wisdom | Unfolding Leadership - September 25, 2010

    […] our daily lives and how it’s constant application creates a better society for all. Thanks to Tara at horsepigcow for posting this great talk. (If you haven’t already done so, go visit her […]

  49. Live Podcast: Featured Guest Tara Hunt, Speaker, Author and One Of The Most Influential Women In Technology « Jennifer Lindsay Digital - November 3, 2010

    […] Learn more abour Tara from her bio: […]

  50. Le Web '10 and Social Media Clubhouse - December 6, 2010

    […] is an impressive lineup of speakers, including Robert Scoble, Jeremiah Owyang, Tara Hunt and Matt […]

  51. Have Grip | Maternal Dementia - December 22, 2010

    […] participating in Reverb10, and this post is in response to a prompt from author Tara Hunt: Prompt: Travel. How did you travel in 2010? How and/or where would you like to travel next […]

  52. Rebooting business and capitalism - January 2, 2011

    […] I went off to Paris for LeWeb 2010 Conference and ran into Tara Hunt and our conversation got me thinking (I love meeting people who make me […]

  53. Criar uma comunidade é uma viagem, não o destino. « 1 + 1 > 2 - January 18, 2011

    […] de ler o livro “O Poder das Redes Sociais”, de Tara Hunt. Em inglês, ele se chama The Whuffie Factor, o que faz mais sentido, já que o livro trata sobre o […]

  54. (Articles importants)> T’as combien de Whuffies ? + les identités numériques - January 21, 2011

    […] de la là, Tara Hunt a rédigé un Whuffie Factor : l’idée est que dans les communautés numériques, le capital […]

  55. Tara Hunt Listed as One of 25 Women Entrepreneurs to Watch - February 23, 2011

    […] – any takers?), kudos to Tara and Shwowp for getting attention.photo from Tara’s site: http://www.horsepigcow.com/about/. Related posts:Kinecting With Women?Startup Shwowp Presenting at TechCrunch DisruptHelp Rename […]

  56. The Unclear Path | Jumpstart Foundry - March 31, 2011

    […] a coffee or a bite to eat. Take 20 minutes to watch Tara Hunt share a moving tale of entrepreneurship and taking the “unclear […]

  57. Tara Hunt interviews Marilyn Waring on measuring a country’s health and wealth | NFB.ca blog - April 5, 2011

    […] Tara “missrogue” Hunt, named as one of the most influential women in technology by Fast Company Magazine, has spent the past 15 years living her life online. In April 2009, her book on Web 2.0 and community marketing The Whuffie Factor was released with Crown Publishing. She lives in Montreal, travels around the world speaking, is writing her next book (working title ‘Happiness as Your Business Model’), is a mother of a teenager, caregiver of a small dog and is working on the launch of her startup, Shwowp. She is working on changing the world in her spare time. Keywords: economic health, economy, gdp, Marilyn Waring, Who's Counting Related posts:March 8, 2010Guest Post: Author/Entrepreneur Tara Hunt on the influence of Marilyn WaringDecember 4, 2009The NFB wins at the Canadian New Media Awards Previous post4 interactive projects up for the 2011 FITC People's Choice Awards […]

  58. PJ Evans » Week notes [14042011] - April 15, 2011

    […] make a real driving contribution to a start up, I’m not sure. I’ve been reading some of Tara Hunt‘s postings on entrepreneurship (following from her TEDx talk) and how she describes so much […]

  59. Live Podcast: Featured Guest Tara Hunt, Speaker, Author and One Of The Most Influential Women In Technology - April 28, 2011

    […] Learn more abour Tara from her bio: […]

  60. Mother's Day Special | Tara Hunt of Buyosphere on her inspiration. | wowElle - May 4, 2011

    […] named my blog after a funny phrase my Mom uses and continue to recall memorable quotes she passed along to me that […]

  61. Got ….. Whuffie? « Got Wuffie? - May 9, 2011

    […] as a concept, has been adopted by many in the social media world because it is a useful way to explain the cultural norms that form the […]

  62. So you want to do a startup, eh? | Blog of Ceder - July 4, 2011

    […] Arwengrim tipsade mig om följande presentation från Tara Hunt som kan vara väl värd en genomläsning. Riktigt bra läsning om du frågar […]

  63. Freelancer Moving to Prague? Consider Coworking | Guiri Guide to Prague - September 21, 2011

    […] the idea and were active in the open-source movement—most influentially Chris Messina and Tara Hunt—the concept caught on. They set up a coworking wiki and a Google group (initial with just a […]

  64. e-nnovation 2011 conference – day 1 - October 10, 2011

    […] at least some part of today’s speakers succeeded in doing this. Starting with enthusiastic Tara Hunt who talked about the 10 most common mistakes commited by entrepreneurs, through […]

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